I feel like they're trying to make it be too many things and had opportunities to make affordable re-releases in the past but ended up licensing to companies to cheap-out and make systems that end up in American chain drugstores like Rite-aid and CVS.
I WANT to have hope for it, but considering the price point, Spending $230 for an emulator you could build in a raspberry pi or a $100 rerefurb HP mini pc, and its ambiguous streaming and home media taglines just seems like a little much. I mean you could buy the atari vault on steam and a steam box for $50 with shipping and do it with your PC.