'Sup I am not sure if the title is misleading, but I have a genuine question. Guess what? I have been an Amazon customer since 2006 and I have literally ordered over 1000's of items. I am not talking about their marketplace, but directly from Amazon themselves. One thing I always loved about buying stuff from them: Fast shipping! Even when you didnt pick express shipping and if the item was in stock, it was dispatched almost immediately and would arrive between 1-3 working days. Delivery estimates were way off, IN A GOOD WAY! Items would arrive way before the estimated delivery date. BUT, BUT BUT... Since beginning of last year(2012), I have noticed its getting worse by days. I purchase an item, which is in stock, I get a delivery estimate of at least a week(to 10 days) after the date of purchase. So, I am sitting here thinking, no worries as the item would come way before it. BUT, no.. they dispatch it about 4-5 days after the initial order date and the item comes around the estimated delivery date. I have done a few test purchases. Ordered a pair of headphones with normal free shipping delivery AND ordered the same headphones with amazon prime shipping option. The prime was almost dispatched immediately. Not the case with the other one. It was dispatched 4 days later and arrived on the 5th day. KEEP IN MIND, THEY USED THE SAME DELIVERY SERVICE! JUST SHIPPED LATE! I have always been using amazon, firstly they have amazing prices and secondly they were super fast. Not anymore.. I feel as if I am forced to be a amazon prime member or select express shipping every time. Simply because they arent as fast anymore.. only way to receive quickly is when selecting express delivery or Prime. What do you think?