Nintendo discontinuing Nintendo Creators Program
It's fair to say that the Nintendo Creators Program was unanimously disliked. The program has forced content creators on YouTube to give up a portion of their ad revenue, something that discourages the creation of videos featuring Nintendo content. Criticisms of this include the fact that YouTube videos act as free advertisements, displaying just how out-of-touch Nintendo can be at times.
Today, Nintendo announced that the program is coming to a close. Starting at the end of December, content creators will be able to freely monetise their content, without giving up a share of the ad revenue. There are a few guidelines, but they are far less restrictive than what we have today.
- You may monetize your videos and channels using the monetization methods separately specified by Nintendo. Other forms of monetization of our intellectual property for commercial purposes are not permitted.
- We encourage you to create videos that include your creative input and commentary. Videos and images that contain mere copies of Nintendo Game Content without creative input or commentary are not permitted. You may, however, post gameplay videos and screenshots using Nintendo system features, such as the Capture Button on Nintendo Switch, without additional input or commentary.
- You are only permitted to use Nintendo Game Content that has been officially released, or from promotional materials officially released by Nintendo (such as product trailers or Nintendo Directs).
- If you want to use the intellectual property of a third party, you are responsible for obtaining any necessary third-party permissions.
- You are not permitted to imply or state that your videos are officially affiliated with or sponsored by Nintendo.
- We reserve the right to remove any content that we believe is unlawful, infringing, inappropriate, or not in line with these Guidelines.
Nintendo have also released an FAQ, detailing the new guidelines further.
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