Nintendo and Kelloggs have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectable Super Mario Odyssey box art, each Super Mario Cereal box functions as an amiibo accessory, making breakfast a more playful experience.​

​

From the press release:

With Super Mario™ Cereal, Nintendo and Kellogg's® have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. (Photo: Business Wire)

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.

“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”

Source: GBAtemp Inbox

 

[Noctosphere]

If you don't get the reference you won't find it funny

Spoiler: Explanation that will make it less funny

There's an episode of Spongebob where Squidward yells at Spongebob for being "strange," so Spongebob watches a self-help movie on how to become more "normal" in the workplace. After doing that, he brings a cubical into work and starts printing out Krabby Patties rather than cooking them

oh yea...
I remember this episode, just forgot the part where he was printing burger

 

[Ricken]

why not just include a few exclusive amiibo with the cereal rather than force us to keep a box 0.0

Manufacturing costs I'd guess
Because making Amiibo costs like $12 /s

 

[jt_1258]

I need ma cereal, raaaa
neat though, nice to know there will the hunt for sold out cereal everywhere with scalpers selling it on ebay

 

[Noctosphere]

Manufacturing costs I'd guess
Because making Amiibo costs like $12 /s

I highly doubt making an amiibo costs 12$
I saw some on amazon for that price, and i doubt they sell product without profit

 

[SSG Vegeta]

Manufacturing costs I'd guess
Because making Amiibo costs like $12 /s

True so this means I have to cut the amiibo emblem off of the box

 

[Ricken]

I highly doubt making an amiibo costs 12$
I saw some on amazon for that price, and i doubt they sell product without profit

Hence the /s

 

[Noctosphere]

I highly doubt making an amiibo costs 12$
I saw some on amazon for that price, and i doubt they sell product without profit

oh... didnt notice the /s

 

[the_randomizer]

At least I'm not like my former teacher
He has ALL amiibo except the green yarn yoshi

I just don't want to spend a lot of money to get them. I have two, one was part of a game, and the other was a gift.

 

[Haloman800]

This is genius. Nintendo loves money again. They are marketing towards the younger generation, because if they grow up with these games, they'll also buy them as adults.

It's why there's so many 20 and 30 year olds playing Pokémon.

 

[kumikochan]

Nope! That's what you have to do. Kumikochan is just delusional.

Well that's what i read in other places. And next time calm down a bit

 

[Xzi]

This is genius. Nintendo loves money again. They are marketing towards the younger generation, because if they grow up with these games, they'll also buy them as adults.

It's why there's so many 20 and 30 year olds playing Pokémon.

Pokemon Red/Blue was also a huge accomplishment at the time, and quality has been pretty consistent with the games. Tons of other franchises in the NES/SNES era that just never took off, despite being part of many childhoods.

 

[RedBlueGreen]

It's not like this is the first time Nintendo has made something like that. There was Pokémon cereal and pasta in the late 90s and I think early 2000s. The Pokémon cereal was basically just lucky charms but with Pokémon shaped marshmallows. I think there was a Zelda cereal too.

And let's not forget those Mario gummies that were a thing a few years ago (if they aren't anymore).

The only difference here is there's an NFC chip somewhere in the box allowing it to work like an amiibo card.

 

[sataneku]

I hope this releases in Australia!

 

[mgrev]

All right. It's an okay idea, but putting marshmallows might not be the greatest idea ever. I prefer cereal with no sugar or close to it. Not that it'll ever come to stores in Norway anyway

 

[ATofix]

nintendo marketing is starting to get cereal!
i hope pokemon collect them all is next, inviting people to hoarder cereal boxes all over the country

Sad thing is i would go nuts trying to find them all.

 

[Deleted User]

HAS CAPITALISM GONE TOO FAR?

 

[Taffy]

they should put real powerups in the box not just marshmallows

Somebody may have already said this tho, no idea. I never check the other pages

 

[grossaffe]

All right. It's an okay idea, but putting marshmallows might not be the greatest idea ever. I prefer cereal with no sugar or close to it. Not that it'll ever come to stores in Norway anyway

Obviously it's being marketed to, you know, kids. Not people who eat Fiber One for breakfast.

 

[weatMod]

why wouldn't they just put a small plastic amibo toy inside the box instead
do they even put toys in cereal anymore? is anyone here even old enough to remember cereal box toy prizes
guess they probably did away with the practice ages ago because of "muh choking hazard" and "muh liability"

 

[Noctosphere]

SPOILER ALERT
SPOILER ALERT
Those cereal taste switch cartridge