Nintendo release breakfast cereal with amiibo functionality

Nintendo and Kelloggs have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectable Super Mario Odyssey box art, each Super Mario Cereal box functions as an amiibo accessory, making breakfast a more playful experience.​

SuperMarioFP.jpg

From the press release:
With Super Mario™ Cereal, Nintendo and Kellogg's® have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. (Photo: Business Wire)

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.

“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”

:arrow:Source: GBAtemp Inbox

 

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The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.

So it kind of acts like a Peach amiibo? I was seriously hoping for a costume unlock or something. At least Mario with that spoon.
 

migles

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Pokemon cards were already there in d cheerios one
there is? where is my gbatemps news about it!!

i actually like the idea, i would love if they come with the idea of making the person get funny effects for different boxes, like you can get that "inflated head" cheat-code in one of thoose tags, while the other cereal box makes your game all black in white... the other one makes all people wear clown clothes.. etc..
you know, instead of generic make the game even more easier crap like "you get 1 up"
 
Last edited by migles,

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there is? where is my gbatemps news about it!!

i actually like the idea, i would love if they come with the idea of making the person get funny effects for different boxes, like you can get that "inflated head" cheat-code in one of thoose tags, while the other cereal box makes your game all black in white... the other one makes all people wear clown clothes.. etc..
you know, instead of generic make the game even more easier crap like "you get 1 up"
If they do a Mario Movie one though...
Sega will follow.
 

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i've read in multiple places only a certain limited amount of these boxes will function as an amiibo and after that it won't anymore. Could be wrong information tho but just putting it here
 

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