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In an exclusive interview with [a]listdaily yesterday, Reggie Fils-Aimé, the CEO of Nintendo of America, explained that Nintendo needs to improve their communication of "the positioning" of the NX during its launch, going on to say how they need to do a better job helping people understand the "uniqueness" of the system and what it means for "the game-playing experience".

Furthermore, Fils-Aimé goes on to say how the NX needs to have a "continuous beat" of games for the system, which would create the urge to motivate "more and more people to pick up the hardware."

"We always do our breakdown of what worked, what didn’t, and certainly we’ve done that with Wii U, and we continue to believe that the innovation of the second screen was a worthwhile concept...... when we launch the NX—we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience." ~ Reggie Fils-Aimé

The NX is still yet to be unveiled by Nintendo, however it is said to be a home-console/portable with datachable controllers.

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Source (main interview with Reggie himself)

 

[MisterPantsEyes]

WHOA HAPPENING! REGGIE = GOD

NINTENDO IS SAVED GUYS

 

[mashers]

helping people understand the "uniqueness" of the system and what it means for "the game-playing experience".

This does not fill me with confidence.

 

[The Catboy]

Remember when they said they won't make the same mistake with the Wii U as they did the Wii and would focus on
"hardcore" gamers and 3rd party support?
Yeah, that was cute.

 

[zoogie]

Reggie's entire job is marketing and PR so it's no surprise that "let's communicate better" is his way of contributing.

We all know that the real barometer of the NX's success will be the cleverness/quality/price of the system and the software that supports it.

 

[ScarletDreamz]

This does not fill me with confidence.

Exactly that i was thinking... that phrase...

 

[bowser]

Remember when they said they won't make the same mistake with the Wii U as they did the Wii and would focus on
"hardcore" gamers and 3rd party support?
Yeah, that was cute.

And also when they said they learned from their mistakes about the 3DS launch with no games. Then they went ahead and launched the Wii U with even fewer games

 

[the_randomizer]

This does not fill me with confidence.

Which they didn't explain with the Wii U.

 

[mashers]

Which they didn't explain with the Wii U.

But the Wii U wasn't unique. Well, it was, but tablet controls weren't unprecedented at the time. They just mashed it up into a console. It worked well IMO. I just have a horrible feeling NX is going to be something really tacky.

 

[the_randomizer]

But the Wii U wasn't unique. Well, it was, but tablet controls weren't unprecedented at the time. They just mashed it up into a console. It worked well IMO. I just have a horrible feeling NX is going to be something really tacky.

Not gonna jump the gun until more is revealed, so until I see more info, pics, etc, I'm gonna remain neutral. The Wii U was very badly marketed.

 

[cooroxd]

Well for one, if the NX can be hacked on launch day; I'm sold ( ͡° ͜ʖ ͡° )

 

[codezer0]

Whoa, Reggie finally got to be the CEO proper? I guess the board at Nintendo of Japan had to concede that the filthy gaijin knew how to sell their stuff.

Much as I should be happier, I'm more concerned they'll just kick him out as soon as another Japanese intern asks for the position.

 

[TheDarkGreninja]

This does not fill me with confidence.

uniqueness could literally mean detachable controllers (as disgusting an idea it is)

--------------------- MERGED ---------------------------

Remember when they said they won't make the same mistake with the Wii U as they did the Wii and would focus on
"hardcore" gamers and 3rd party support?
Yeah, that was cute.

sucks really, Nintendo had the makings of a great console imo. Even with its weak architecture it couldve sold well if not for the shitty marketing that is Nintendo of Japan.

 

[KiiWii]

I hope it's called the NX after all this time...

 

[TheDarkGreninja]

I hope it's called the NX after all this time...

Probably not knowing nintendo.

 

[Luckkill4u]

Am I the only one who hates Reggie? I honestly don't believe a thing he says.

Sent from my Samsung Galaxy S7

 

[Joe88]

how they need to do a better job helping people understand the "uniqueness" of the system and what it means for "the game-playing experience

aka: gimmicks

 

[endoverend]

Wow it's almost like Nintendo makes generic statements like this all the time and they never mean anything ;o;

 

[VinsCool]

Well for one, if the NX can be hacked on launch day; I'm sold ( ͡° ͜ʖ ͡° )

If we manage to pull a PSP 1.5 on this, I expect a very big success, hehehe.

 

[emigre]

Let's not fuck around. The Wii U was a mess from conception to release. There was no idea on what to do with it alongside with no support.