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    In an exclusive interview with [a]listdaily yesterday, Reggie Fils-Aimé, the CEO of Nintendo of America, explained that Nintendo needs to improve their communication of "the positioning" of the NX during its launch, going on to say how they need to do a better job helping people understand the "uniqueness" of the system and what it means for "the game-playing experience".

    Furthermore, Fils-Aimé goes on to say how the NX needs to have a "continuous beat" of games for the system, which would create the urge to motivate "more and more people to pick up the hardware."

    "We always do our breakdown of what worked, what didn’t, and certainly we’ve done that with Wii U, and we continue to believe that the innovation of the second screen was a worthwhile concept...... when we launch the NX—we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience." ~ Reggie Fils-Aimé


    The NX is still yet to be unveiled by Nintendo, however it is said to be a home-console/portable with datachable controllers.


    :arrow: Source (main interview with Reggie himself)
     
  2. Discussion (301 replies)

  3. MisterPantsEyes

    MisterPantsEyes GBAtemp Fan
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    WHOA HAPPENING! REGGIE = GOD

    NINTENDO IS SAVED GUYS
     
    DaMan, Deleted User, aniarc and 11 others like this.
  4. mashers

    mashers Stubborn ape
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    This does not fill me with confidence.
     
  5. Lilith Valentine

    Lilith Valentine GBATemp's Official Succubus™ S U C C
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    Remember when they said they won't make the same mistake with the Wii U as they did the Wii and would focus on
    "hardcore" gamers and 3rd party support?
    Yeah, that was cute.
     
    Attacker3, jalaneme, DaMan and 33 others like this.
  6. zoogie

    zoogie playing around in the dsiware
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    Reggie's entire job is marketing and PR so it's no surprise that "let's communicate better" is his way of contributing.

    We all know that the real barometer of the NX's success will be the cleverness/quality/price of the system and the software that supports it.
     
  7. ScarletDreamz

    ScarletDreamz [Debug Mode]
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    Exactly that i was thinking... that phrase...
     
  8. bowser

    bowser Mwa ha ha ha!
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    And also when they said they learned from their mistakes about the 3DS launch with no games. Then they went ahead and launched the Wii U with even fewer games :wacko:
     
  9. the_randomizer

    the_randomizer The Temp's official fox whisperer
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    Which they didn't explain with the Wii U.
     
  10. mashers

    mashers Stubborn ape
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    But the Wii U wasn't unique. Well, it was, but tablet controls weren't unprecedented at the time. They just mashed it up into a console. It worked well IMO. I just have a horrible feeling NX is going to be something really tacky.
     
    Bubsy Bobcat and TheKawaiiDesu like this.
  11. the_randomizer

    the_randomizer The Temp's official fox whisperer
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    Not gonna jump the gun until more is revealed, so until I see more info, pics, etc, I'm gonna remain neutral. The Wii U was very badly marketed.
     
    TheKawaiiDesu likes this.
  12. cooroxd

    cooroxd Dirty Pirate
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    Well for one, if the NX can be hacked on launch day; I'm sold ( ͡° ͜ʖ ͡° )
     
    colt05, DaMan, awtgrduzwt5r9 and 11 others like this.
  13. codezer0

    codezer0 Gaming keeps me sane
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    Whoa, Reggie finally got to be the CEO proper? I guess the board at Nintendo of Japan had to concede that the filthy gaijin knew how to sell their stuff. :ph34r:

    Much as I should be happier, I'm more concerned they'll just kick him out as soon as another Japanese intern asks for the position.:wacko:
     
    gnmmarechal, Subtle Demise and aniarc like this.
  14. TheDarkGreninja

    TheDarkGreninja Listening to a song ad nauseam
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    uniqueness could literally mean detachable controllers (as disgusting an idea it is)

    — Posts automatically merged - Please don't double post! —

    sucks really, Nintendo had the makings of a great console imo. Even with its weak architecture it couldve sold well if not for the shitty marketing that is Nintendo of Japan.
     
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  15. KiiWii

    KiiWii Reporter
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    I hope it's called the NX after all this time...
     
  16. TheDarkGreninja

    TheDarkGreninja Listening to a song ad nauseam
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    Probably not knowing nintendo.
     
  17. Luckkill4u

    Luckkill4u 4 guys in a car ( ͡° ͜ʖ ͡°)
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    Am I the only one who hates Reggie? I honestly don't believe a thing he says.

    Sent from my Samsung Galaxy S7
     
  18. Joe88

    Joe88 [λ]
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    aka: gimmicks
     
  19. endoverend

    endoverend AKA zooksman
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    Wow it's almost like Nintendo makes generic statements like this all the time and they never mean anything ;o;
     
  20. VinsCool

    VinsCool Persona Secretiva Felineus
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    If we manage to pull a PSP 1.5 on this, I expect a very big success, hehehe.
     
  21. emigre

    emigre i am a free i am not man a number
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    Let's not fuck around. The Wii U was a mess from conception to release. There was no idea on what to do with it alongside with no support.
     
    DaMan, VMM, I pwned U! and 2 others like this.
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