the actual reason system menu is firmware: it is embedded in a nonremovable memory on the system, the system can not function without it, it has control over hardware and low level functions such as adding sdhc support and loading chanels from SD. in fact the only reason you wouldn't call the system menu firmware is the fact that it's rewrittable but by that far outdated defintion nothing has had true firmware since the early ninties even the firmware in dvd drives, hard drives, televisons monitors, and literally everything else is software flashable. by the true and outdated defintion of firmware it means not replacable without replacing hardware so by your logic what's next joostin, you going to complain about 360's disc drive flash being called firmware? we aren't in the 80's anymore the WII's system menu is firmware.