During Nintendo's earning reports Nintendo's CEO gave some details on the Club Nintendo replacement known as MyNintendo. He also gave some light on how it would work you can earn points by doing the following. Playing games on your smartphone Using the Eshop to meet specific conditions source @Taleweaver made a more clear version of what I did for rewards "You can earn platinum points by doing things like playing Nintendo games on your smartphone, opening the eShop on a Nintendo console, and "satisfying special conditions," " ... "Platinum points can be exchanged for digital contents and original products," "gold points are garnered through the purchase of 3DS and Wii U downloadable software" ..."gold points get you discount coupons for eShop games." So basically...if I play ninty's smartphone games long enough, I can get a (virtual) stuffed animal kind of prize, but not a discount on an actual game. On the other hand, buying everything in the eshop won't get me closer to a Princess Peach vibrator (assuming they'll ever make one).