Well no it isn't doing a shitty job of advertising the product. They can't show gameplay footage of this product on TV since it's a god damn game where you're killing people, usually in a highly violent manner, it's pretty obvious that the launch trailer with the nuns wasn't aired on TV because of the blood, etc.
I'm pretty sure the entire game isn't killing and gore, like 100% of the time. There's going to be dialogue, non-violent cutscenes, story hints, all sorts of stuff they could focus on for the commercials.
I mean, if the game really is 100% bullets and blood without a break or any story or non-R dialogue every single second... that's gotta' be a world record.
They manage to advertise rated-R movies on TV all the time by simply showing the bits of it that are safe for TV. A game company should be capable of the same thing.
Here's a TV commercial of the game, notice there is combat but no blood/gore/ultra violence. They're showing off the premise of the game to the best of their ability that it's a stealth game, shit look at the title 'Hitman'. They're doing the best they can and it looks great.
That's the kind of idea I'm talking about. Show the concept and story, give users an idea of what the product is about... but with footage from the game.
Why they feel the need to make up footage that's not in the actual product, I don't know. What they're showing is not what you're buying. They're showing you one thing and then selling you another.
Bait and switch, I think they call it?
I really can't be bothered continuing this anymore due to your ignorance, but jesus of course they have more than one advertisement running and it isn't going to always show the same stuff.
Multiple Pandaria commercials exist, but a couple of them (such as the one showing on TV here) don't show in-game footage. I embedded an example.
Your argument against WoW is ridiculous, it couldn't be a book or a movie since they show in game footage, how are you so oblivious to that?
The commercial I embedded and the commercial showing on TV here do not show in-game footage. Yes there's a trailer that shows in-game footage, but it's not the one being aired on TV from what I've seen (the one here and the one I embedded marked "commercial" from youtube, neither show in-game footage at all).
And yes they can get away with not including much of the gameplay footage since they already have an established user base, are well known, and besides the advertisement is aimed at existing consumers since it's an expansion pack (meaning you have to own all previous games to play it).
If the commercials were just being shown to WoW players (announcement on the official forums or fan forums, booth at a con, etc.) that'd be understandable, but this is on public TV,
where a majority of the viewers have never played the game. That's where the lack of context becomes important. Most people viewing have no experience with WoW, and wouldn't know what to make of the commercial.
Movie trailers may not show you key points in the film but they do show you what type of movie it is since they don't want to spoil it
The important part is movie commercials show bits of the actual movie. They show parts of the actual thing you're going to pay to experience. It doesn't matter for this comparison how well the movie conveys the plot or hides the twists, since they at least display the product.
video games are doing the same and in many cases they do show gameplay footage when they can.
Yes, they do show footage at times, but it's not most of the time, which is alarming. If I watched a commercial for a restaurant and it never actually showed the restaurant or the food, that would not convince me to go there, that'd be a bad commercial.
But when it comes to video games everybody's fine with being shown lies? "Hey guys buy this product, we're showing footage!" And then you buy it and you don't get any of that.
If they showed every single aspect of the gameplay, there probably wouldn't be much left to discover when you play the game.
There's no way they could fit the entire game into a commercial, and movies convey entertainment from drawn-out stories you sit and watch while games get much of their entertainment from the interaction anyways.
I really can't be bothered continuing this anymore due to your ignorance
I mean seriously I can't tell if you have aspergers or something
it's a different type of product, please stop nitpicking details with your autism.
You might want to watch it there, unless you want a ticket off the forums. That kind of crap doesn't fly very well around here.