I don't think we'll ever outspend Microsoft

[Deleted User]

SRC

Sony has cheekily admitted that it will never be able - or perhaps have the inclination - to spend the same amount on pushing PlayStation as Microsoft does on Xbox.

The news comes as MS launches its most expensive ever marketing campaign for a single game with Halo: Reach.


Meanwhile, Sony's UK team is set to splash out £750,000 on marketing PlayStation Move - hardly small change.

However, when asked if Sony could match Microsoft's megabucks Kinect promotional machine in a new interview, Peter Dille - senior vice president of marketing at Sony Computer Entertainment America - said:

"I don't think we'll ever outspend Microsoft."

That might be true - but it doesn't stop your marketing being particularly cheeky, does it Peter?

How much do you reckon million-dollar advertising affects you, readers?

 

[SPH73]

However, when asked if Sony could match Microsoft's megabucks Kinect promotional machine in a new interview, Peter Dille - senior vice president of marketing at Sony Computer Entertainment America - said:

"I don't think we'll ever outspend Microsoft."

This is their way of saying "We already know the PlayStation Move is going to be a massive failure so we'd bettter get our spin ready now."

Sometime in the future people will ask: "Why did the PlayStation Move fail?" And Sony will respond with "Well, we just didn't spend as much as M$ to promote it." (Meanwhile it will fail because consumers treat rip offs with hostility and true PS3 fans bought the system because it wasn't the Wii or the Xbox 360. Sony doesn't even know their own consumer badse any more.)

This company is nothing but marketing spin and failure.

Also, Sony has already lost close to 6 billion on the PS3. Who knows how much they've lost on the PSP Go debacle. So they've already spent more than MS, who lost 4 billion on the OG Xbox.

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[DeadLocked]

Advertising anything technology doesn't affect me I see it all on the internet weeks-months before its on mainstream TV
There's your answer, interviewer xD