
The devil incarnate, EA, are to offer 90 days of distribution services for free to crowd funded projects, such as those via Kickstarter, on their Origin service (now with 12 million customers worldwide). The normal fees, which I imagine to be a % of every game sold, will be waived. The first company to take advantage of this is InXile with their Wasteland 2 project.
I for one.. will still be getting it on Steam.
Source: http://www.pcgamer.com/2012/05/18/origin-waives-90-days-of-distribution-fees-for-crowdfunded-games/