EA has finally done away with its PC games launcher, getting rid of the beleaguered Origin, but don't get too excited, because EA is rolling out a brand new launcher to take its place. While EA has brought many of its games back to Steam, and finally killing off Origin, they're still planning on using their own dedicated program, now simply called the EA App. Promising to be more streamlined and more reliable--two of Origin's biggest weaknesses--this new launcher features a friends list, the ability to connect your EA account to other platforms, and a completely new UI. The EA App is now available for Windows users, while those on macOS will have to continue to deal with Origin for the foreseeable future.

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[Trojaner]

Well, EA does what they do Best. Just Nonsense since years. EA-Crap Launchers

 

[urbanman2004]

Made the mistake of uninstalling Origin in order to usher in the EA app as its replacement, but for the life of me I cannot figure out how to get the EA app to recognize my current game installation folders that had already been previously downloaded through the Origin app. Fml

 

[Sterophonick]

please stop trying EA

 

[K3Nv2]

So even the service names are going for the lame "simplified" rebrand that has been so popular over the last few years.

Re: reasons why. I figure there are three possible reasons, or some combo of the lot.
1) Trademark. Some markets might have had it, EA App might be trademarkable where Origin is harder or potentially some other company/market they cared about. Some marketing type might also have done a scan and found everybody in the world regardless of language knows App where Origin is an English word so eh. I can't imagine they did not own what they could everywhere either (if the name was loaned out to some company then eh, see Harvest Moon vs Story of Seasons for a similar one albeit the reverse as it was the localisation company that owned Harvest Moon and they wanted to switch up from them).
2) Bad PR. Don't think it was the case here, certainly not enough for EA to care, but rebrand in the face of it to trick people is a thing done many times in the past.
3) Some accounting reason. Where I would put my money. Some accountant somewhere totalled up some kind of unfunded liability list (if you have to provide support and downloads for all these purchases) and found it wanting. Deadlining a service might be hard as you have to provide support for however many years since last sale. Rebrand to totally not Origin (maybe the slimes in product research that could not even hack it in marketing or HR came back with "everybody understands App"/"App is the cool new word of 2012 and we will be down with the kids" so go with that) and you can start that last sale clock, phase it out of memory.
Unfunded liability could also run into technical issue -- see shuttering of original xbox xbox live back when as it was at some level "holding back" the 360 (granted I would call that a non issue/convenient excuse). I don't think EA are maintaining a legacy version for Windows Phone or anything.

We will probably never know which those are the main reasons for a rebrand.

Some companies just feel like it's an easy way to remove a bandaid, let's just rename it try to do a little better and hope everyone forgets all the crap we pulled.

 

[Spider_Man]

Origin replaced its old launcher, now they replace origin.

How about you stop blocking my devices from logging in.

The amount of times I try to log in and says credentials are wrong and have to keep fucking about reseting password to log in then have to keep adding my device to the trusted list.

And then the next time I boot my computer up, ta da, back to square one.

 

[wurstpistole]

Well, what happens with the games I bought on Origin?

 

[Trojaner]

Well, what happens with the games I bought on Origin?

Nothing, all should work as before. But for Games they have on Steam they will need def a Update because 99% of the EA games there are with the origin crap and no game was working with the new app (while it was Beta) on steam. Haven't tried it jet if this works now atleast on Steam with the new App.

 

[KeeperCP1]

So EA Desktop is now complete? What about the missing features such as "Play before the installation is done" and "Launch arguments"?

 

[urbanman2004]

Unfortunately, EA games you purchased through Steam still require Origin to be installed in order to play them, and none of my EA games I purchased through Steam are available to play from the EA desktop launcher, smh. This EA desktop app is as useless as a smelly warm turd.