Nintendo says when it comes to AI, they would rather go in a "different direction"
Nintendo has been a company that tries to do its own thing compared to the rest of the industry. With the rise of generative AI in game development, many studios are looking towards it for the future, such as Ubisoft, EA, Ninja Theory, and more. Nintendo, however, feels differently. In an interview with the New York Times, Shigeru Miyamoto stated that with trends, and AI, "everyone starts to go in the same direction, but that is where Nintendo would rather go in a different direction."
Continuing on, Miyamoto said, "It might seem like we are just going the opposite direction for the sake of going in the opposite direction, but it really is trying to find what makes Nintendo special".
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