Microsoft closes all physical retail locations

[Deleted User]

David Porter, Corporate Vice President of Microsoft announced in LinkedIn post that Microsoft is closing doors on its retail stores, refocusing its efforts on digital sales.
In a press release, Microsoft confirms the shift to digital sales.

"As part of our business plan, we announced a strategic change in our retail operations, including closing Microsoft Store physical locations.
Our retail team members will continue to serve customers working from Microsoft corporate facilities or remotely and we will continue to develop our diverse team in support of the overall company mission and objectives."

Source:
Source2:​

 

[Alexander1970]

Yeah,more Long-term Unemployed...

 

[FAST6191]

Yeah I am not seeing much benefit to MS having standalone shops. Apple at least have convinced people they have luxury products and MS never seem to manage that (despite the prices to performance of the surface lines).

I am sure in those few places where it might make a bit of sense they can have a roving team establish in some other shop once every so often (today we have the Microsoft display team in the shop and all that), maybe with a lorry instead to set up somewhere.

 

[Seriel]

Yeah,more Long-term Unemployed...

As said in the source, the existing store employees will now be working at cooperate buildings or from home in order to deliver the online storefront.