MS just realized it's not going to be that easy to revert all the code and that they'll miss the launch date. So this is their excuse to go back to the original plan.
Yeah...that decision in the board room must have been a fun one:
director: guys...remember how you all said we'd reverted the DRM shit? Well...development says they can't revert those changes in time.
marketeer: what? who gave those geeks the right to an opinion? It's our job to market the thing and their job to build it in such way!
director: yeah...they've got opinions on your jobs as well. But that isn't changing the fact we're having a problem now.
marketeer 2: can't we just launch it the way it is? We'll just say it will be gone in a firmware patch down the line.
sales director: remember when I told you we had to do this thing called "selling" the console? We weren't kidding.
marketeer: he's right. We need to sway public opinions. The product doesn't need to be better...our audience needs to be dumber*. And on the internet, there's PLENTY of dumbness to go round.

director: ...you DO know who our core audience is, right? We didn't buy 300'000 servers to tidy up the office, y'know?
marketeer: sorry...I didn't mean it like that. I mean...we need to create something so stupid everyone will cling to it.
sales director: we tried that already. It didn't quite work. *looks kind of grimly at his laptop showing a windows 8 metro interface* In any case, I propose we delay the release.
director: ...so everyone and their dog will have a PS4? Or worse: a *spits out the word* wiiu!
marketeer 2: how about...a counter poll?
director: what?
marketeer 2: a counter poll. Get a petition started from people who actually WANT the DRM.
marketeer: I don't think the general audience gives a damn what the publishers want. In fact, what EA wants goes directly against what gamers want.
marketeer 2: I know that. But what if we made it look as if GAMERS wanted the online model?
director: not a bad idea. Development is yanking my chain all the time we should just say we're building steam on consoles. There'll be some interest.
marketeer 2: *sigh* I keep telling ya...if we mention steam publicly, people will start to compare. And they'll realise steam is better soon enough. As bad as the situation is, we don't want THAT.
sales director: so how is creating a poll going to create revenue? We'll be the laughing stock of the internet...more so.
marketeer: basic marketing, really: if you can't beat them, confuse them. At worst, this'll draw away attention from sony. But this will spur up online discussions on whether the xbox one's former policy is really that bad as w...I mean the
internet made it out to be. Those who first hated it will have no idea what to say at this.
director: won't they be busy doing that "ROFL"-ing they like to do?
marketeer: erm...
marketeer 2: *pitching in* no! That's the beauty of it: in order to hate something, you need to rationalize the reasons for it. But we're not going by rationale. We're going straight for gut feelings.
sales director: you lost me.
marketeer 2: our department will be disguised as gamers. We'll borrow the way our current audience talk and dig in to popular memes to draw them to our side. A petition needs opinions on why it would be good to have your console online all the time. Instead of answering that, we'll just brag, intimidate and belittle everyone who disagrees. *getting up from his chair* In the end, it's about the GAMES, SUCKER!
director: this isn't a slogan brainstorm.
marketeer 2: *sits down* sorry.
*okay, this is a Dilbert line. But it fits so well.
