Goodbye 'Fake Skip Ads': Ads Must Be Closed with a Single Interaction.
No more clicking "skip ad" only to be redirected to another application. Decree 342/2025, recently issued by the Government of the Socialist Republic of Vietnam, has tightened regulations on online advertising. Accordingly, ads must be closed with a single tap, and for video or animated image ads, the waiting time is limited to a maximum of 5 seconds, aiming to protect the rights and experience of internet users.
Article 17 of the Decree stipulates that the feature and icon for closing ads must ensure that the ad is closed with a single interaction; there should be no fake or indistinguishable ad-closing icons.
There should be no waiting time for static image ads; the maximum waiting time is 5 seconds for ads in the form of a series of moving images or videos.
In addition, icons and instructions must be provided so that users can report advertising content that violates the law and choose to reject, close, or stop viewing inappropriate advertisements.
Anyone using the internet in Vietnam, whether within Vietnamese territory or not (i.e., using VPN or DNS to log in, use the network or services in Vietnam), will benefit from Decree 342/2025.
By now, some company "Y" is about to be shut down!









No more clicking "skip ad" only to be redirected to another application. Decree 342/2025, recently issued by the Government of the Socialist Republic of Vietnam, has tightened regulations on online advertising. Accordingly, ads must be closed with a single tap, and for video or animated image ads, the waiting time is limited to a maximum of 5 seconds, aiming to protect the rights and experience of internet users.
Article 17 of the Decree stipulates that the feature and icon for closing ads must ensure that the ad is closed with a single interaction; there should be no fake or indistinguishable ad-closing icons.
There should be no waiting time for static image ads; the maximum waiting time is 5 seconds for ads in the form of a series of moving images or videos.
In addition, icons and instructions must be provided so that users can report advertising content that violates the law and choose to reject, close, or stop viewing inappropriate advertisements.
Anyone using the internet in Vietnam, whether within Vietnamese territory or not (i.e., using VPN or DNS to log in, use the network or services in Vietnam), will benefit from Decree 342/2025.
By now, some company "Y" is about to be shut down!





















