Amazon's video game publishing label has been releasing plenty of MMORPGs in the last few years, with another one on the way in the form of an untitled The Lord of the Rings MMO. IGN decided to interview the boss of Amazon Games, Christoph Hartmann, to get an update on the game, as well as a new project that the company is working on--one that isn't an online title. In the interview, The discussion eventually pivoted to AI and the SAG-AFTRA voice actors strike, to which Hartmann made a handful of interesting comments.

The first of which was regarding the use of AI in video game development. Hartmann says that currently, the 5-year average development time for video games is "way too long", and that it makes it difficult for publishers to know what games will be worth publishing when greenlighting projects, and that a lot of it comes down to luck. AI, he claims, will help developers create new ideas.

So, my hope is that AI will help. It's not going to solve it all, but will be one thing where we, for example, can shorten the life cycle. I think games development takes way too long, like five years per game. It's us predicting — especially in a fast-moving world — what the zeitgeist is going to be in five years. It just means basically, everything will be lucky shots and hopefully AI will help us to streamline processes so hand-done work will go fast. Ideally we can get it down to three years so we can iterate more, which then will bring the budgets down a little bit. I don't think they're really going to get cheaper, but at least you fail faster and then you can go on and go on until you find the right thing.

And I think we as a games industry need it, and AI is hopefully going to also help us to come up. I mean, we didn't really have that many new games and genres. On the other hand, we'd also be coming and doing this since 1996, we are an established industry. In 1996, you looked out of the window and said, "Let's do a skateboarding game." It was that simple... Movies or music who have been through it much, much longer than us, they have a hard time coming up with something new...But I think eventually, we as an industry definitely have to innovate on many levels to develop faster and also be willing to take more risks.

Following that, Hartmann makes a comment on the SAG-AFTRA strike, in regards to voice actors in the video game industry seeking protections against AI for their performances. He says that AI will primarily help with creating ideas and streamlining work, so it won't take away jobs from anyone. He then continues by saying "especially for games, we don't really have acting", a statement that has generated lots of controversy online for its lack of clarity. Whether Hartmann meant that acting isn't an in-house part of video game development, or that AI isn't at that point where it can replace performances, or if he was disregarding motion capture and voice acting in the video game industry is up for debate.

Yeah, we have. I mean, I got to be careful what is here because we are a big company and have to deal with all those organizations, so I don't really want to get in the middle of it. But when we talk about AI, first of all, hopefully it will help us to have new gameplay ideas, which has nothing to do with taking work away from anyone. And especially for games, we don't really have acting... The majority of the team sits in programming and that's not going to go away because that's all about innovation. If it takes something, it will be really the boring parts. I think what could be super helpful is localization. Right now, we're localizing our game into a certain set of languages. Basically, does it commercially make sense to have it in a language, yes or no? Having AI actually will help us.

Finally, Hartmann ends off the interview by saying AI will be helpful with "boring" aspects of video game creation. As it costs money to localize a game, AI could theoretically help get games into as many languages as possible, for as cheap as possible. But in terms of creativity, AI will not be able to create unique and fresh video game concepts, as humans will always be the best at that.

And by the way, I don't believe any technology can replace human creativity and the uniqueness... There's always something special. Humans will be always, when it comes to that, they will be always one step ahead. The machine might get very close. I don't know what you think, but I don't think it will be able to translate those unique things into fresh ideas. If you find AI designing games, the game's going to be all the same.

Source

 

[Bladexdsl]

yeah providing more jobs FOR THEM fuck off amazon

 

[Moe87]

Should I believe Amazon's claim? NOT!!!

 

[pustal]

What "AI"? LLM? Character/game AI? LLMs are a powerful tool but need people to know how to use it and how to validate and correct outputs. What powerful tools do however is reducing the size of the teams. I can't replace people alone, but can make one person more productive.

Character AI, I guess, you need people to develop it.

 

[Lostbhoy]

Good day for their IT Dept...

 

[urbanman2004]

The title of this report is kind of 'clickbaity' especially since the concern of actors' jobs (voice acting/mocap) being replaced by AI is currently in the news, but this guy being interviewed really didn't address that (and he even said he couldn't talk a/b that). All he said was that AI would be used for the creativity process so instead of taking 5 years to make a game they can streamline it to take 3 years instead.

 

[Chary]

The title of this report is kind of 'clickbaity' especially since the concern of actors' jobs (voice acting/mocap) being replaced by AI is currently in the news, but this guy being interviewed really didn't address that (and he even said he couldn't talk a/b that). All he said was that AI would be used for the creativity process so instead of taking 5 years to make a game they can streamline it to take 3 years instead.

It's not clickbaity in the slightest when he says those words. His position is that technology will help without taking away jobs. A third of the interview is about AI. I specifically did not lead with the acting issue because it seems like it was either lost in context, or an issue in explaining, because he goes out of his way to say he doesn't want to address SAG-AFTRA issues only to say acting isn't real in video games? That is clickbait.

 

[urbanman2004]

It's not clickbaity in the slightest when he says those words. His position is that technology will help without taking away jobs. A third of the interview is about AI. I specifically did not lead with the acting issue because it seems like it was either lost in context, or an issue in explaining, because he goes out of his way to say he doesn't want to address SAG-AFTRA issues only to say acting isn't real in video games? That is clickbait.

I explained my reasoning for why I considered it "kind of" clickbaity in the previous comment. I'm aware of what he said b/c I read it.

 

[tech3475]

I do not trust for one second that a company like Amazon wont use AI to cut costs to the detriment of the jobs market where they can.

After all, why hire an experienced programmer, artist, etc. when you can have someone paid minimum wage just type in some prompts or why hire a VA to spend hours in a studio when you can just train a model.

In theory, yes there are potential benefits that when utilised correctly could be a useful tool, for example, creating temporary artwork, randomised NPC diaglogue, preliminary code debugging, maybe increase smaller 'AA'/indie titles, etc. But from what I've seen of Amazon and the games industry, I don't blame people from being concerned about AI.

 

[AncientBoi]

I believe in the title.

Spoiler: Extreme NSFW WARNING

As ca-ca.

 

[sarkwalvein]

"Amazon fucks off and goes bankrupt."

Oh wait, that was what I dreamed. A sweet sweet dream. And bald guy decided to emigrate to alpha centauri on his dick rocket. Yeah, a nice dream it was.

 

[AncientBoi]

Oh wait, that was what I dreamed. A sweet sweet dream. And bald guy decided to emigrate to alpha centauri on his dick rocket. Yeah, a nice dream it was.

[ponders about doing that]

 

[Maximo101]

Sure!

And I saw a unicorn today and she was farting rainbow skittles...

 

[The Catboy]

I hope AI takes his job

 

[JustABadger]

-

 

[DoctorBagPhD]

Amazonboss is a dipshit, then.

 

[NostalgicMillennial]

This is damage control for the leaked report that Amazon AWS said they can fire their website developers once AI becomes usable

 

[Exnor]

No it will not. It will provide opportunities for Amazon to reduce their work force, just like they are doing in their warehouses with robotics.

 

[ZeroFX]

No, generative models are good but commercial stuff of big budgets should not rely on generated stuff, we pay an absurd already for these games, and no I couldn't care less about the "ai vs jobs" debate.
Let the modders (i) and small individuals use voice cloning for some voice mods, image diffusion or large language to do cool stuff without the big budget.

 

[AkiraKurusu]

As it currently stands, AI does have its uses - such as helping people with mundane tasks, or replacing unfaithful and politically-bent anime subs with more faithful localisations - but when it comes to making games....yeah, no.

Computer-generated stuff still has a very long way to go before it really feels 'natural' and not just the result of an algorithm; procedurally-based dungeons and terrain generation, for example, have quirks that can result in bugs or overly-samey encounters, whereas human-designed generation tends to be more polished and unique and interesting.

Procedure has its uses, but it should never fully replace the human aspect of game design.