Nintendo Confirms Wii U Has Flopped, Slashes Sales Forecast By ~70%
Nintendo has confirmed what we knew already: its unhappy controller/console combo, the Wii U, is a flop. The company said hardware sales of the Wii U had failed to reach its target during the year-end, pushing it into a third consecutive annual loss,Reuters reports.
“We failed to reach our target for hardware sales during the year-end, when revenues are the highest,” said Nintendo’s president, Satoru Iwata, at a shareholder briefing on the sales figures.
With the Wii U failing to shift off shelves — and that despite a $50 price cut last September, to $299 — Nintendo has slashed its global sales forecast for the device for the year to March 31 by almost 70%. It said it’s expecting Wii U sales to number just 2.8 million units over that period. It also cut its sales forecast for its handheld 3DS console to 13.5 million units from 18 million.
More at .... http://techcrunch.com/2014/01/17/wii-u-not-selling/
There’s no longer any debating it: Nintendo’s Wii U is an absolute disaster. People were shocked when we talked about what a tremendous failure the Wii U would be following its launch back in 2012, but it’s now a matter of public record. While anyone who has tried the console will tell you that games on the system are just as fun and exciting as they have ever been, the Wii U lacks the flair and innovation that made the Wii such a success. And now, this simple truth is coming back to bite Nintendo yet again — the company said on Friday that terrible Wii U sales will result in its third consecutive annual loss. Nintendo also slashed its 2014 Wii U sales forecast 70 % from 9 million units to just 2.8 million, fewer than the Xbox One and PlayStation 4 sold in just over a month following their respective launches last year.
“We failed to reach our target for hardware sales during the year-end, when revenues are the highest,” said Nintendo’s president Satoru Iwata at a shareholder briefing, according to Reuters.
More at http://bgr.com/2014/01/17/wii-u-sales-2014-forecast/
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Nintendo mulling new business model after forecasting loss on weak Wii U demand
Nintendo Co. President Satoru Iwata said the maker of video-game machines is considering a new business model after forecasting a surprise 25 billion-yen (US$240 million) annual loss because of tepid demand for the Wii U.
Nintendo fell the most in more than nine years in the U.S. The company had previously projected profit of 55 billion yen for the year ending March as it counted on Christmas shoppers to revive sales of the Wii U console featuring games with iconic characters Mario and Zelda. Nintendo cut its forecasts for Wii U console sales to 2.8 million units from 9 million and for Wii U game sales to 19 million units from 38 million.
The family-focused content of Nintendo is losing its appeal as titles were delayed, casual gamers migrate to mobile devices, and hardcore players opt for the faster Sony PlayStation 4 and Microsoft Xbox One. The owner of Pokemon and Donkey Kong also refuses to offer games with its characters on mobile devices, limiting its ability to profit online players’ surging demand.
“We are thinking about a new business structure,” Iwata said at a press conference today in Osaka, Japan. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
http://business.financialpost.com/2...-after-forecasting-loss-on-weak-wii-u-demand/
Nintendo has confirmed what we knew already: its unhappy controller/console combo, the Wii U, is a flop. The company said hardware sales of the Wii U had failed to reach its target during the year-end, pushing it into a third consecutive annual loss,Reuters reports.
“We failed to reach our target for hardware sales during the year-end, when revenues are the highest,” said Nintendo’s president, Satoru Iwata, at a shareholder briefing on the sales figures.
With the Wii U failing to shift off shelves — and that despite a $50 price cut last September, to $299 — Nintendo has slashed its global sales forecast for the device for the year to March 31 by almost 70%. It said it’s expecting Wii U sales to number just 2.8 million units over that period. It also cut its sales forecast for its handheld 3DS console to 13.5 million units from 18 million.
More at .... http://techcrunch.com/2014/01/17/wii-u-not-selling/
There’s no longer any debating it: Nintendo’s Wii U is an absolute disaster. People were shocked when we talked about what a tremendous failure the Wii U would be following its launch back in 2012, but it’s now a matter of public record. While anyone who has tried the console will tell you that games on the system are just as fun and exciting as they have ever been, the Wii U lacks the flair and innovation that made the Wii such a success. And now, this simple truth is coming back to bite Nintendo yet again — the company said on Friday that terrible Wii U sales will result in its third consecutive annual loss. Nintendo also slashed its 2014 Wii U sales forecast 70 % from 9 million units to just 2.8 million, fewer than the Xbox One and PlayStation 4 sold in just over a month following their respective launches last year.
“We failed to reach our target for hardware sales during the year-end, when revenues are the highest,” said Nintendo’s president Satoru Iwata at a shareholder briefing, according to Reuters.
More at http://bgr.com/2014/01/17/wii-u-sales-2014-forecast/
================
Nintendo mulling new business model after forecasting loss on weak Wii U demand
Nintendo Co. President Satoru Iwata said the maker of video-game machines is considering a new business model after forecasting a surprise 25 billion-yen (US$240 million) annual loss because of tepid demand for the Wii U.
Nintendo fell the most in more than nine years in the U.S. The company had previously projected profit of 55 billion yen for the year ending March as it counted on Christmas shoppers to revive sales of the Wii U console featuring games with iconic characters Mario and Zelda. Nintendo cut its forecasts for Wii U console sales to 2.8 million units from 9 million and for Wii U game sales to 19 million units from 38 million.
The family-focused content of Nintendo is losing its appeal as titles were delayed, casual gamers migrate to mobile devices, and hardcore players opt for the faster Sony PlayStation 4 and Microsoft Xbox One. The owner of Pokemon and Donkey Kong also refuses to offer games with its characters on mobile devices, limiting its ability to profit online players’ surging demand.
“We are thinking about a new business structure,” Iwata said at a press conference today in Osaka, Japan. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
http://business.financialpost.com/2...-after-forecasting-loss-on-weak-wii-u-demand/