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Ubisoft, considered one of the worst companies pumping out PC games today, due to their draconian DRM, has decided to take a cue from Steam and Origin. They will be revamping their own online store, labeling it Uplay PC.
Like origin, the store is fairly sparse in inventory, featuring only games published by Ubisoft. Social features, achievements, avatars, and an under-one-roof-storefront to come at a later date.
Let's hope they won't be releasing their games exclusively in the Uplay PC store, but they most likely will.