The cost of Google's Pac-Man logo

[Terminator02]

The first thing to understand is that Google does not result in a lot of active usage, in terms of time. Yes, we all use Google. But a Google search only requires a few seconds, and we’re all pretty well trained to click one of the first few links. Add to that the fact that many people use Google as a navigation tool (“Googling “IBM” instead of typing in “www.ibm.com”). Nonetheless, it might surprise you that our average Google user spends only 4 and a half active minutes on Google search per day, spread over about 22 page views. That’s roughly 11 seconds of attention invested in each Google page view. It doesn’t sound like a lot, but next time you do a search, count to 11- it’s a long time.

This weekend, we took a hard look at Pac-Man D-Day and compared it with previous Fridays (before and After Google’s recent redesign) and found some noticeable differences. We took a random subset of our users (about 11,000 people spending about 3 million seconds on Google that day) The average user spent 36 seconds MORE on Google.com on Friday.. Thankfully, Google tossed out the logo with pretty low “perceived affordance” – they put an “insert coin” button next to the search button, but I imagine most users missed that. In fact, I’d wager that 75% of the people who saw the logo had no idea that you could actually play it. Which the world should be thankful for.

If we take Wolfram Alpha at its word, Google had about 504,703,000 unique visitors on May 23. If we assume that our userbase is representative, that means:

Google Pac-Man consumed 4,819,352 hours of time (beyond the 33.6m daily man hours of attention that Google Search gets in a given day)
$120,483,800 is the dollar tally, If the average Google user has a COST of $25/hr (note that cost is 1.3 – 2.0 X pay rate).
For that same cost, you could hire all 19,835 google employees, from Larry and Sergey down to their janitors, and get 6 weeks of their time. Imagine what you could build with that army of man power.
$298,803,988 is the dollar tally if all of the Pac-Man players had an approximate cost of the average Google employee.

Source

That's a lot of money...

Edit: You can still play it here anytime you want (thanks to Ryupower)
You can press the Insert Coin button (to the right of the Google Search button) twice to have two players at once (one using WASD and one using directional arrows)

 

[Ryupower]

now you can go to
http://www.google.com/pacman/

and play it ANY time

 

[VashTS]

wow playing two pacmans is really tough.

 

[Terminator02]

wow playing two pacmans is really tough.

lol yeah, i tried it too, I just had one camp next to the big score point (the one that let's you eat the ghosts, don't know what it's called) and actually played with the other.
When I was in trouble, I just had my camper pick up the big score point =)

 

[dark ajax]

Amazing, that's some big money, and yeah playing with 2 pacs at the same time gets kinda confusing, anyways thanks for the info, i didn't knew the game was still available, great...

 

[shakirmoledina]

google being one of the most intelligent companies esp since their products come free but with great strategies

 

[ProtoKun7]

google being one of the most intelligent companies esp since their products come free but with great strategies

Yes, they ensure superiority by getting everyone else's employees to stop working and play Pac-Man, causing them to lose productivity!