You want the Switch to be powered off before you try to connect the USB cable. So I guess I'll update the sequence:
- Disconnect the USB cable if connected.
- Hold power button for 20 seconds then release
- Insert Jig
- While holding volume +, connect the USB Cable and see if TegraRCMGUI will detect it in RCM mode.
Connecting the USB cable or charging cable will trigger the Switch to power on if it is powered off.
The problem I've encountered many times is that the Switch is on with no display but not in RCM mode. To get it into RCM mode you have to first power it off (holding the power button) and then use the Jig and volume + button. This can typically be verified by using a USB power meter. If the PD charger goes to 12vdc or 15vdc it is communicating with the Switch properly and likely charging the battery but it could be stuck in the weird boot state of blank screen but not in RCM.