You guys are all on crack, that's what you call advertising. I miss the days of 90's advertising where companies would actually reference the other one or slander the other one. Seriously, that was the glory days of gaming.
Compared to nowadays's videogame trailers, which are just cinematic stuff with maybe 1% gameplay footage, I can't say this is that bad. Those days, games at least had FEATURES that the competition didn't have.