Something I always wondered

[ComeTurismO]

On every TV show I watch, the characters always use Apple products. Why not Microsoft? Probably a dumb question, but I'm not about these types of matters with marketing and whatever. So why?

 

[RevPokemon]

On the office they use hp PCs
Casino Royal used Sony laptops

 

[Nathan Drake]

It's just because you watch shows where Apple pays the most to have their products indirectly advertised. Sometimes shows are a little less inconspicuous, like in the most recent episode of Supernatural where a shot just focused on a tablet screen of Windows 8 for no other purpose than to show it was running Windows 8.

 

[migles]

its because the company pay them...

on csi, you can see windows\microsoft all over the place, there was one episode when the computer expert talked about "spies" being smart using onedrive to securely save data.
sometimes its so forced i get really tired..

the rule about advertsement products on tv is: either you are paid for it, or sued for it.
i had seen lots of shows they using stickers or some dumb ways to hide the product brand.. special apple products.. because they can be sued for it...

 

[Osha]

As other said, advertisement. It's like how you perfectly see the brand of some phones when people give a call in a movie.
"Oh hey, this guy in X movie uses the latest Samsung smartphone, I should totally buy it when I have the occasion."

 

[Veho]

On every TV show I watch, the characters always use Apple products. Why not Microsoft?

 

[grossaffe]

Product Placement. The shows are offered a lot of money to put stuff in there. Keep your eyes open for Coca Cola products conveniently placed in a scene with the logo lined up perfectly.

 

[FailName]

Relevant:
http://tvtropes.org/pmwiki/pmwiki.php/Main/EveryoneOwnsAMac

In the real world, the vast, vast majority (85%–90%) of personal/home computers run some version of Microsoft Windows. In particular, the majority of engineers, accountants, self-employed people and teachers use Windows PCs. A fairly small number of geeks, a decently large number of data centers and supercomputer labs, and many, many scientists also run Unix-like systems, particularly Linux.note This leaves Apple Macintoshes as the minority interest mainly of a small minority of college students, academics, and a number of "creative" types—artists, writers, musicians, etc.

Of course, given that those latter kind of people are, by definition, the ones responsible for all media, and given the kind of messianic zeal that hardware/software seems to generate in all who buy into it, Apple computers are massively disproportionately represented.

And, of course, Apple is willing to supply free hardware for Product Placement deals. While Windows holds a much larger share of the market, its share is spread among several large and many small vendors—Microsoft sells only the software (which is rarely seen, in favor of a Viewer-Friendly Interface) and would not be so inclined as Apple (which sells all of the hardware and the majority of all software for the Macintosh line) to pay for product placement.

 

[Maz7006]

Product placement and gorilla marketing.

Notice also how on some shows or movies brand logos are either covered or avoided completely since they didn't have permission to use them. Its a big part of consumer behavior.

 

[loco365]

It's almost as bad as The Voice. During the Battle Rounds, you see the logo emblazoned on the vehicle as well as the vehicle itself first before you ever get to see the pair of contestants arriving for the round. Or when you watch iCarly:

Spoiler

I'm sure this is attempting to avoid product placement, but other images on GIS showed a UI that resembled Macs.

 

[Veho]

Product placement and gorilla marketing.

You either mean guerrilla, or there's a brand new marketing tactic I haven't heard of yet.

Or do you mean actual gorillas?

 

[grossaffe]

You either mean guerrilla, or there's a brand new marketing tactic I haven't heard of yet.

Or do you mean actual gorillas?

Does Donkey Kong in Pixels count as Gorilla Marketing?