"Oh wait, there's an invisible monkey,"

[Deleted User]

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When life gives you lemons, make lemonade; When PETA complains about the chimp used in your commercial, digitally erase it — kind of. This might be the best Dodge commercial yet. Before and after commercials below.


The Two versions of the edited video


Visible monkey before PETA bellyaching

The above commercial was created to build buzz for Chrysler's big tent event and features a monkey dressed like a stuntman setting off some lame fireworks. It was a marginally cute advertisement, but someone at People for the Ethical Treatment of Animals saw it and complained. We'll let their spokesperson/primatologist explain:

"Most top ad agencies in the country won't even consider producing an ad featuring a great ape these days given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry. This abuse starts when they are prematurely removed from their mothers and continues when they are trained to perform through savage beatings, denied even the most basic necessities, transported and housed in barren steel cages, and then discarded at seedy roadside zoos around the age of 8, even though they can live into their 60s. You won't find a great-ape trainer without a history of Animal Welfare Act violations and a reputation for dumping animals when they're no longer profitable. After watching a video narrated by Anjelica Huston about the use of great apes in entertainment, savvy ad agencies such as BBDO, Young & Rubicam, Grey Group, Draftfcb, and Saatchi & Saatchi made the compassionate decision not to exploit great apes in future ads. Dodge isn't going to dodge a bullet on this one. It needs to pull the ad - and we've contacted the company asking it to do just that."

Dodge, displaying a rare sense of humor and cleverness, created the new advertisement below with what looks like a digitally-erased monkey. It's even more humorous than the original.

Invisible monkey after PETA bellyaching

 

[monkat]

Wow! Large companies typically don't show their sense of humour....I like it.

 

[Ritsuki]

"This event could not be more amazing." Awesome :') I'm going to buy a Dodge right nao.

 

[pitman]

The real message here is that Dodge is the best car for hiding chopped up body parts.

 

[yuyuyup]

Damn I hate PETA but I gotta agree with em on this one

 

[Scott-105]

I like the edited version. It's quite funny lol

 

[SnAQ]

Ohh wait, there´s a monkey!

Hahaha, awesome!
Love it.

 

[DeadLocked]

That is seriously just nitpicking I mean come on get the d**do out your ass PETA, it's a monkey. It's not being subjected to cruel whips and chains and fire :'(
There's worse things in the world than comedy like world hunger, cancer, AIDs..(monkey haha)
Good advert, good editing.

 

[RupeeClock]

Eco-terrorists win again.

....I just realised though, Peta can still claim that "Animals were harmed or abused in the making of this commercial" even if the monkey was digitially removed.

 

[Zetta_x]

Funny commercial. Bad Peta.

 

[Vidboy10]

PETA is crazy....
What's so bad about this commercial? I think we have given groups like PETA way to much sway over what we see and do...

 

[Joe88]

Eco-terrorists win again.

....I just realised though, Peta can still claim that "Animals were harmed or abused in the making of this commercial" even if the monkey was digitially removed.

they can still claim animal cruelty over invisible monkeys everywhere

 

[_Chaz_]

On the bright side, the Charger is one sexy car.

 

[thedicemaster]

i just love "solutions" like these.
someone being given an unreasonable or unusual demand, and complying only just enough to annoy the person making the demand.

 

[Sterling]

I saw this like three weeks ago lol. Second one: Oh wait an invisible monkey... Unbelievable.

 

[alucard77]

The thing that is dumb, is that they already used a monkey, that according to PETA must of been abused. So what difference is it if you pull the ad or not. The guy who abused the monkey has made his money already, so who are you helping by taking out the monkey from the ad?

 

[N4RU70 FR34K]

I saw this and I wondered why they changed it, anyways I thought it was to unrealistic I liked the old one better

 

[Zarcon]

The thing that is dumb, is that they already used a monkey, that according to PETA must of been abused. So what difference is it if you pull the ad or not. The guy who abused the monkey has made his money already, so who are you helping by taking out the monkey from the ad?

"This monkey has been abused, you have to pull the ad so all his abuse to make this ad was all for naught."

 

[Deleted_171835]

PETA is insane. I don't see anything wrong with the commercial.
I'm glad PETA complained. It made the commercial more amusing!

 

[geoflcl]

Yes. This is fantastic! More companies should deal with ridiculous support group complaints this way.

That's not to say that PETA is completely ridiculous. But I see no wrong done here.