I think of AI like how Amazon affected brick and mortar.
AI gives people the opportunity to code, paint a picture, animate, voice characters, write a book, produce a 3D model, etc. with minimal payout. It can be used as a starting point or a fast route to a complete product.
For example, the person that organized the Willy Wonka Experience ("Willy's Chocolate Experience") in Glasgow sells/sold books written by AI. (The content was gibberish.) The advertisements for the Wonka event itself were similarly AI generated and contained gibberish.
Companies absolutely want to use AI. It doesn't ask for royalties or health insurance. It's cheaper to do any and all of the things mentioned above, and big tech is investing a lot of money into its development right now. Billions are being spent, and there's competition among international tech companies.
I have so many questions that can only be answered over time. Will celebrities be asked to sign over their voice for future projects? (For example, would the voice actress for Marge Simpson take an AI deal to stay as the voice of Marge while not further damaging her vocals?) Will there be more work strikes in Hollywood over this?
Will The Terminator become real? The less questions about video game development, the less my head hurts.