You do realize that "kickstarter" is a site to let people conglomerate on something that's done all the time? People fund startup businesses all the time. Hell, some rich people do it as a form of gambling, to see which ones get them a good return on their money or not.Plenty of people manage to start up a business making and selling them without begging for money from strangers and then expecting said strangers to also pay for the product that they just funded.
Kickstarter is a site that lets normal users conglomerate to fund projects, instead of companies being limited to seeing funding from rich individuals or corporations.
"Begging for money from strangers" IS how many businesses start.