If I didn't know better, I'd think the brand names were non-sensical words that sounded like someone was just using a random word-generator to come up with names that allow them to masquerade as many different brands for the same product, not only oversaturating the search results for that product but also fooling buyers with the illusion of choice.
Kind of like in The Wire where all the yo's are selling from the same package but different colour caps on the vile's and name up differently









