Apple's Music Event

[Terminator02]

I will post a video once one comes up.

Highlights:

Spoiler: iOS 4.1 + Game Center

<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0071-rm-eng.jpg" border="0" class="linked-image" />
"We've fixed a lot of bugs, proximity, Bluetooth, iPhone 3G. Secondly, we're introducing high dynamic range photos, HD uploads over WiFi, TV rentals..."
"So what are High Dynamic Range photos? Well, when you take an image, it actually takes three separate photos, one with highlights, shadows, and midranges... and it combines them together to make HDR photos."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0075-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0076-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0079-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0082-rm-eng.jpg" border="0" class="linked-image" />
"Another thing we're adding is Game Center. Game Center is all about multiplayer games. You can challenge your friends or they can challenge you, and if you don't have any friends we'll match you with someone."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0088-rm-eng.jpg" border="0" class="linked-image" />
"So here's Thor, he's one of my 73 friends, and I've got these games that use Game Center and I can look at leaderboards and achievements and everything I've done with my friends..."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0091-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0093-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0094-rm-eng.jpg" border="0" class="linked-image" />
"So that's a peek at many of the things in iOS 4.1... and that is available next week for the iPhone and iPod touch."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0123-rm-eng.jpg" border="0" class="linked-image" />

Spoiler: Epic Game's new GameCenter Game

"I'm happy to be here to introduce a new game using Game Center." "Project Sword is a gorgeous action packed RPG adventure. Everything you see is in realtime."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0104-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0105-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0107-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0112-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0114-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0117-rm-eng.jpg" border="0" class="linked-image" />
"That's on a phone! That's pretty remarkable."
"So that's a peek at many of the things in iOS 4.1... and that is available next week for the iPhone and iPod touch."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0123-rm-eng.jpg" border="0" class="linked-image" />

Spoiler: iOS 4.2 sneak peak

"This is all about iPad. All of it is coming to iPad. Wireless printing for iOS."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0129-rm-eng.jpg" border="0" class="linked-image" />
"We're adding something really cool called AirPlay. So let me give you a feel for printing. We're in a doc and we want to print, we hit tools, and we hit print..."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0130-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0132-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0136-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0138-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0140-rm-eng.jpg" border="0" class="linked-image" />
"Sow we get a Print Center icon in the dock -- and we can see what job is happening. Now what is AirPlay? Well you know how AirTunes works -- we're changing the name from AirTunes to AirPlay, because you're going to be able to stream video and audio over WiFi to your devices. More on that in a little bit. Let me show you how it works."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0147-rm-eng.jpg" border="0" class="linked-image" />
"So I have Pandora here, here's some Jack Johnson, multitasking here, let's look at these emails... now multitask over to the web. We can go here (music controls) and stop and start our music. So let's see folders. I can get into jiggle mode here..."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0154-rm-eng.jpg" border="0" class="linked-image" />
"So all of us that use iPhone know and love these features, and we can't wait to get them on our iPads. So when is this coming out? November, and it will be a free update."

Spoiler: new iPod Shuffle

"So let's start off with the iPod shuffle. We thought we could make a really affordable player that is super easy to use. The second generation was even better. The third generation we took off the buttons..."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0173-rm-eng.jpg" border="0" class="linked-image" />
"But people clearly missed the buttons... so what are gonna do? The new iPod shuffle."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0175-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0177-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0178-rm-eng.jpg" border="0" class="linked-image" />
"You can clip it on and go. It's got some great features. Small and wearable, easy to use with the buttons. It's got playlists. It can speak the playlists. You can pick one that you want, you can have multiple playlists on your shuffle. We're adding genius playlists."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0184-rm-eng.jpg" border="0" class="linked-image" />
"And voiceover... and 15 hours of music. This little tiny thing. THis is what the packaging looks like... it's really cute! And it comes in 5 colors. And it sells for just $49."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0185-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0186-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0190-rm-eng.jpg" border="0" class="linked-image" />

Spoiler: new iPod Nano

"We're just getting started. So now let's look at the iPod nano. Here's the first gen."
"The next generation we took it to aluminum, third generation..." Nothing? "The fourth generation... so what can we do to make this better? We'd like to make it smaller, so we eliminate the clickwheel, so we need to make it touch based, and then we make it multitouch." "The new iPod nano has multitouch" It's like a tiny iPod touch!
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0195-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0199-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0200-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0203-rm-eng.jpg" border="0" class="linked-image" />
"It's super easy to use, and so small, we're able to put a clip on it too. It's 46% smaller and 42% lighter. It's got a clip so no more armbands. Hard volume buttons. Nike+. It works in 29 different languages. And 24 hours battery life."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0208-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0209-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0211-rm-eng.jpg" border="0" class="linked-image" />
"So take a look at some of these screens. You've got all different ways to access your music, you've got Nike+, this is what it's like to scroll through it... that's what albums look like..."
"This is the iPod nano. So, let me just flick some of the screens here. I can go right into music. I go into artists. I want to find Ella Fitzgerald, and I can just find a song."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0222-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0223-rm-eng.jpg" border="0" class="linked-image" />
"I can swipe right and go through, or I can hold down any place and go to the home screen. Here's some other screens -- radio, podcasts, photos... now I listen to albums a lot, let's say I want that on the front page -- I can just move it like other iOS devices..."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0225-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0226-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0230-rm-eng.jpg" border="0" class="linked-image" />
"Let's say I clip it on upside down... I just take my two fingers and rotate it. Now I'd like to show you some photos on it..." "I live a lot of my life upside down." "So that gives you an idea of the iPod nano."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0232-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0234-rm-eng.jpg" border="0" class="linked-image" />
Six colors total. "It's still amazing to hold this much music in your hands. It sells for $149 for the 8GB version, $179 for the 16GB version..."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0237-rm-eng.jpg" border="0" class="linked-image" />

Spoiler: new iPod Touch

"The touch has been a remarkable product for us. It's become the most popular iPod. People call it an iPhone without the phone -- it's also an iPhone without the contract!. But it's also become the #1 portable game player in the world."
"The iPod touch outsells Nintendo and Sony portables combined! It's got over 50% marketshare for portable gaming worldwide. And over a billion and a half games and entertainment downloads have been made just for the iPod touch alone."
"So what are we going to do with this? We're going to make it even better. It's even thinner! It's even more beautiful."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0251-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0252-rm-eng.jpg" border="0" class="linked-image" />(this is the old ipod touch)
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0253-rm-eng.jpg" border="0" class="linked-image" />
"The new iPod touch has our amazing Retina Display in it. 4x the pixels at 326 ppi, 24 bit color, LED backlit."
"It is now in the iPod touch. The A4 chip, the same that powers the iPhone. 3 axis gyro, iOs 4.1... and a front facing camera and FaceTime."
"A rear camera as well with HD video. 40 hours of music playback."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0259-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0260-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0263-rm-eng.jpg" border="0" class="linked-image" />
"Here's the forward facing camera, here's the rear. You can trim movies on your phone, you can use iMovie. And of course you can do FaceTime -- not just with other touches, but with iPhones too."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0266-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0269-rm-eng.jpg" border="0" class="linked-image" />
"So all of this on an iPod touch -- we're very excited about this. An 8GB model for $229, 32GB for $299, and 64GB for $399. And they're available next week."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0273-rm-eng.jpg" border="0" class="linked-image" />

All of the iPods are available next week.

Spoiler: iTunes 10 + Ping

"Now, as you know iPods are part of a great duet with iTunes. iTunes is pretty remarkable. People have downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books. 160m accounts with credit cards and 1-click. It's the number one online media store in the world."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0293-rm-eng.jpg" border="0" class="linked-image" />
"Today we're really excited to launch iTunes 10... now this is the logo we've been living with for a decade. We thought it was appropriate that since we're about to surpass CD sales... it may be time to ditch the CD. So here is the new logo."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0295-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0296-rm-eng.jpg" border="0" class="linked-image" />
"So what's new? We've made it more elegant and simple. Here's list view, now you notice that in list view, the album column just repeats the name -- now we have a hybrid view where it shows album art in place of that."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0300-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0301-rm-eng.jpg" border="0" class="linked-image" />
"Of course we have Cover Flow, and we have the iTunes store. Now one of the biggest things we focused on with iTunes is discovery. How do you find out about new stuff? People are always asking, what are my friends listening to? What are my favorite artists up to? There must be a better way."
"In iTunes 10 we're announcing Ping -- it's a social network for music. It's like Facebook and Twitter meet iTunes. It's all about music."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0307-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0309-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0310-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0311-rm-eng.jpg" border="0" class="linked-image" />
"Built right into iTunes is Ping -- you see all your recent activity. Here's a post from an artist -- Lady Gaga. You can find people just by typing in their name. If they've said 'you can follow me' you can follow them with just a click."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0312-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0314-rm-eng.jpg" border="0" class="linked-image" />
"You can get customized top ten charts of just what people are downloading that you follow."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0316-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0317-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0319-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0320-rm-eng.jpg" border="0" class="linked-image" />
"Super easy to use, and again, most of us will live in our feed right here. So, Ping is for social music discovery. You can follow people and you can be followed. Most artists will hold their hand up and say 'you can follow me' -- you can hold your hand up and say that as well, or you can say 'people can follow me but I have to approve who follows me.' Then you can set up a circle of friends. You can have you and your 10 buddies but no one else."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0328-rm-eng.jpg" border="0" class="linked-image" />
"You can get as private or as public as you want, and it's super simple to set up. You can post your opinions and thoughts when you want to..."
"I'd love to show it to you right now."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0329-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0331-rm-eng.jpg" border="0" class="linked-image" />
"So here's my new hybrid view... it doesn't take any extra space. So I'm going to click Ping. This is my feed. I'm following Jack Johnson, he posted some photos. I guess he's on tour. And Philip has written a post -- I can write a comment too. I don't know how to spell.... and I can post a comment."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0333-rm-eng.jpg" border="0" class="linked-image" />
"Here's a song, Eddie has posted a song, I can preview it. And I can just buy it if I want to -- I can see all the songs on that album, listen to anyone that I want... real simple."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0336-rm-eng.jpg" border="0" class="linked-image" />
"Here's a post from Katie." "So below Katie is Lady Gaga, here's a video..."
"There we go. There's concerts down here."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0340-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0342-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0343-rm-eng.jpg" border="0" class="linked-image" />
"Here you can see that it says Steve is going to this tour... all the activity I've done is available to my family or circle of friends, or anyone I want to see it. It's a social network for music... make sense?"
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0345-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0346-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0347-rm-eng.jpg" border="0" class="linked-image" />
"Now, Ping is not just available on your computer. It's available on your iPhone and your iPod touch. It's showing up right in the iTunes store. Ping, it's a social network for music, created by Apple, and it's built into iTunes. iTunes 10 is available today."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0348-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0352-rm-eng.jpg" border="0" class="linked-image" />

iTunes 10 is available today.

Spoiler: new Apple TV

"So, iOS, iPods, iTunes... not bad for one day. But we've got one more thing. Actually it's one more hobby."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0357-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0358-rm-eng.jpg" border="0" class="linked-image" />
"Of course I'm talking about Apple TV. Now, it hasn't been a big hit, but people who have them, love them and they use them a lot."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0360-rm-eng.jpg" border="0" class="linked-image" />
So what have we learned from our users? They want hollywood movies and TV shows whenever they want. It's not complicated. They don't want amateur hour. They want HD -- everyone wants HD. They want to pay lower prices for content. They don't want a computer on their TV -- they have computers. They go to their TVs for entertainment."
"They don't want to manage storage. They don't want to think about -- they just want to watch movies and TV shows. And they don't want to sync to a computer. And they want whatever hardware we have to be silent, cool, and small."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0371-rm-eng.jpg" border="0" class="linked-image" />
"So this is what we've learned. It's different than what a lot of companies think..."
"So we made something new."
"This is the new Apple TV."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0373-rm-eng.jpg" border="0" class="linked-image" />
It's small -- a 4th of the size of the current ATV. It looks like a small hockey puck.
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0375-rm-eng.jpg" border="0" class="linked-image" />
Matte black. Around back it's got HDMI, USB, optical audio and Ethernet.
Wifi 802.11n
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0383-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0385-rm-eng.jpg" border="0" class="linked-image" />
"It's got a great remote. It's about movies and TV shows -- it's all HD when the content is available. We've gone to the rental model for this -- you rent everything."
"It's all rentals and you don't store anything on it -- you just rent them."
"You stream content from your computer if you want to. There's no syncing required. Stunning photo slideshows. And, it's silent cool and tiny."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0395-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0396-rm-eng.jpg" border="0" class="linked-image" />
"So what about content? iTunes has the largest online library of movies and hd movies iin the world. You can rent them for $4.99 the day they come out on DVD. Now, to buy TV shows it used to be $2.99 -- people said that was too expensive. Now they're going to be $.99"
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0398-rm-eng.jpg" border="0" class="linked-image" />
"Remember, these are commercial free. Now this is a big step for some of the studios to make. So we have ABC and Fox. We think the rest of the studios will see the light."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0400-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0401-rm-eng.jpg" border="0" class="linked-image" />
"In addition to renting, you can also stream Netflix."
"You can also watch anything you want on YouTube. You can get photos from Flickr and MobileMe. And you can stream content from your computer."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0405-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0406-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0407-rm-eng.jpg" border="0" class="linked-image" />
"So this is what the UI looks like. It's really simple. Here's top movies, here's what you see. You want to rent -- single click and you're renting."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0408-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0410-rm-eng.jpg" border="0" class="linked-image" />
"And you can see the tomato meter up there for the first time."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0412-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0414-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0415-rm-eng.jpg" border="0" class="linked-image" />
"TV shows, again, top TV shows. Click a button, $.99, you've rented a show. You can start watching in seconds. So that's TV shows. On the internet you can watch Netflix, YouTube, Podcasts..."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0418-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0419-rm-eng.jpg" border="0" class="linked-image" />
"This gives you a feel for Netflix. And, my own computer, I can get in there and listen to my content or anything else..."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0420-rm-eng.jpg" border="0" class="linked-image" />
"I have one right here. You can see the kind of slideshows you can get on it. Let me go into top movies... this is all live. Let me go rent one. Iron Man. I can watch a free preview of course. I can just scroll down -- I can see what other movies the actors were in."
"So I can rent for $4.99. And within a few seconds it's going to tell me it's ready. So let's get started."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0423-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0425-rm-eng.jpg" border="0" class="linked-image" />
Steve just skipped ahead a bunch of chapters, no lag whatsoever. Video quality looks pretty good.
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0426-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0427-rm-eng.jpg" border="0" class="linked-image" />
"So that's movies, let's go onto TV shows. They all show up in one place here. In each season it shows me how many episodes I haven't seen."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0429-rm-eng.jpg" border="0" class="linked-image" />
Now streaming TV. An episode of Glee. It looks really, really good.
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0433-rm-eng.jpg" border="0" class="linked-image" />
Now Steve is demoing Netflix. "I can watch any one of these movies. This is by far the best implementation of Netflix too. It's easy to use and the quality is great."
Now we're seeing some streaming content from "Steve's" computer.
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0434-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0436-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0439-rm-eng.jpg" border="0" class="linked-image" />
"So that gives you an overview of Apple TV. Now let me show you something else that's really cool. We talked about AirPlay before. One of the things we can do with AirPlay is stream content from an iPad to an Apple TV."
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0440-rm-eng.jpg" border="0" class="linked-image" />
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0441-rm-eng.jpg" border="0" class="linked-image" />
"You're going to be able to be watching a movie, push it to your TV, and finish watching it there. You're going to be able to push photos from your iPad to your TV... it's going to be pretty cool."
"The price of Apple TV was $229... users said they'd like to see it more affordable. So we're gonna lower the price, from $299... to just $99."
The Apple TV will be available in 4 weeks.
<img src="http://www.blogcdn.com/www.engadget.com/media/2010/09/ipod-liveblog-2010-0452-rm-eng.jpg" border="0" class="linked-image" />

FINALLY, wow that took forever, time for some food
PS. Coldplay closed out the event
<a href="http://www.engadget.com/2010/09/01/live-from-apples-fall-2010-event/" target="_blank">Source</a>

 

[R2DJ]

No new iPod Touch then...

Then again, the new Nano is now basically an "iTouch" and I kinda like it. Might get that.

Oh, and

 

[Terminator02]

No new iPod Touch then...

Then again, the new Nano is now basically an "iTouch" and I kinda like it. Might get that.

Oh, and

 

[R2DJ]

No new iPod Touch then...

Then again, the new Nano is now basically an "iTouch" and I kinda like it. Might get that.

Oh, and

 

[SifJar]

Can the new Nano use apps? There's no mention of it, so I'm guessing no...

I guess it'll have to get jailbroken for that then

(obv I don't mean regular iPhone apps, I mean ones made specially for the Nano)

 

[Terminator02]

Can the new Nano use apps? There's no mention of it, so I'm guessing no...

I guess it'll have to get jailbroken for that then

(obv I don't mean regular iPhone apps, I mean ones made specially for the Nano)

i wonder that myself

 

[raulpica]

Things I'm interested in:

iOS 4.1 (HDR photos, Game center)
Epic's new game
iPod Nano (sexay!)

Not bad, I hope I'll be able to put iOS 4.1 on my iPhone 4 soon.
Woah, that new game looks sexay! I wonder how it will play. Might buy it, especially if it supports multiplayer.
...And I wouldn't ever have thought it, but after getting used to iTunes, I might even consider an iPod Nano, even if it kinda goes against my already having an iPhone 4

But it still seems nice, especially for running.

 

[tijntje_7]

Oh man... Apple, please don't drop your support for the 2g iPod touch ;_;
You released my model a year ago, you CAN'T DROP SUPPORT! Please!
:/
But if the support stays

I would love to see the gamecenter ^,^

The iPod nano looks kinda cool, but... xD
Really apple? xD

iPod shuffle = 1st gen iPod shuffle but a bit smaller, and the battery lasts less...
(Once, I had lost my shuffle, half a year later, I found it. Happy I was, it seemed it was still turned on...
I plugged-in my earbuds, and I heard music XD HALF A YEAR! A BATTERY o.O)

New iPod touch is err... Like always, a generation further :/
A bit slimmer, 'better' battery, better performance.
But they have added cameras, didn't expect that

Oh, and retina
Newest iPhone to iPod touch = iPhone - gps, light censor, phone, and 3g...
xD

Myeah, my opinion

 

[mthrnite]

AppleTV: Streaming's gonna be the gotcha for me. If it'll play my xvids and such, then cool. I'm thinking it probably won't.

 

[[M]artin]

Whoa. I don't really care for Apple products aside from their asthetics, capacity, and functionality. I'm more of appreciative of whoever Apple's product designer and marketer is, I've been a non-Apple user for a while now, just looking in from outside, until recently...

I just upgraded my Zune80(GB) to an iPod Classic 160GB a few weeks ago. I did it mainly for the capacity upgrade and to finally own an iPod and see if I like it. Well, aside from the GUI/interface of the actual iPod/iTunes, it's pretty good (I LOVED the Zune GUI and it;s software's GUI as well). I even dropped it on a hard cement surface while walking home, it bounced a couple feet away, and it still works, just a few paint dings!

So, I think the Shuffle and Nano redesigns are... UGGO. But I haven't had the chance to hold it in my hands, so I'm just talking out of my ass. A little too small this time, Apple. At least they'll cash in on people who lose 'em like pennies and want to buy back another one. The $50 price tag on the Shuffle is reallllly gonna make Apple bank. I know a ton of people who want to pick up an MP3 player still in this day and age, but always complain about pricetags and complications. There's no longer and excuse with this new Shuffle out.

All in all, I don't personally care about any of these announcements.

*Pats iPod Classic*

 

[basher11]

the hell is with the new ipod nano >

 

[scrtmstr]

this is what i've been waiting for, i'm seriously considering buying an Itouch now. The 3g wasn't worth the money, but this is. damn it's nice. Hopefully it'll be on sale soon here in europe.

 

[frazzledazzle]

anyway to import an ipod touch from america? theres quite a difference in the prices, about £50

 

[Jakob95]

I really want that iPod Touch 4. I can't believe that I bought my ipod touch 8gb 2g(MC model) for $200 last years November when I could have bought this this year for the 30 dollars more. Now I need to sell my iPod Touch 2G ASAP.

 

[[M]artin]

Also:

"The iPod touch outsells Nintendo and Sony portables combined! It's got over 50% marketshare for portable gaming worldwide. And over a billion and a half games and entertainment downloads have been made just for the iPod touch alone."

LOLNO

 

[tijntje_7]

I really want that iPod Touch 4. I can't believe that I bought my ipod touch 8gb 2g(MC model) for $200 last years November when I could have bought this this year for the 30 dollars more. Now I need to sell my iPod Touch 2G ASAP.

Woah, your post made me think about I might be selling my iPod for the new 4g

I got the same model as you btw

Together with my old ds, with original r4, I might be selling them for the new one

I would get about 150 euro's for those (including the service of jailbreaking for free, and the r4 for ds, including installing random wanted stuff on iPod touch, and instructions for roms homebrew on ds

)
Might even be a bit more

Oh, and don't worry, I've got a DSi with ak2i ^^

That would be awesome

I'm seriously considering this...
I have never ever sold anything of my own older properties xD

 

[HBK]

artin]
Also:

"The iPod touch outsells Nintendo and Sony portables combined! It's got over 50% marketshare for portable gaming worldwide. And over a billion and a half games and entertainment downloads have been made just for the iPod touch alone."

LOLNO

Yes, I was a bit skeptical about that statement by Steve Jobs, but while Apple love to flash their products, they aren't liars. It might not have the best GAMES, but it has the most sales. Apple is becoming a serious contender in this handheld market and neither competitor seem to care.

 

[spruced]

What the hell have they done to the nano? DNW

 

[Jamstruth]

iPod Nano is now officially useless. A tiny touchscreen?! Really? Its not practical. Sure I reckon your UI is very usable Apple but its not gonna be practical for scrolling through albums (due to the small size of the screen). You've had to enlarge the fonts etc. to make it usable meaning there's a lot less room on the screen for anything else. This is by far the worst looking Apple product I have ever seen.

 

[HBK]

What the hell have they done to the nano? DNW

God, this again? Why is everyone bitching about the Nano when the only real downfall is the price? Apart from that, you don't NEED a camera on a Nano, there is iPhone and iPod touch for that. It looks much better now, and the GUI is great.