They do it to keep different markets apart from each other.TheTwoR's said:I don't understand the point of this region locking garbage.
They're actually LOSING money that way.
"Hey I'm just gonna enter this store and get myself Mario Kart 3DS ..."
"Oh crap my 3DS is Japanese. I guess I'll get the US game later."
And sell same game from different price on different markets. To maximize their profit
It's called price differentiation (could be a incorrect translation)
On unrelated news, I have my microeconomics final tomorrow