age 7, finding a unwrapped present hiding behind the living room sofa, with eaton's price tag on it (a previous big box retail store in canada, no longer around, it was 70s)
after that i didn't believe in santa anymore, but instead i believe in eaton's, used to run away from my dad when we went shopping, and he would find me on the top floor in toys section, playing with opened toys, and he would end up having to pay for them and bring them home, i didn't understand about money yet, but soon afterwards i did when he forced me to get a newspaper delivery route at age 12 and cut me off from my weekly allowance.