Yes it is. 9AM PACIFIC TIME on west coast of USA. Eshop which includes (SWITCH WII U AND 3DS) is updated, every thursday (exclusing games released outside of that day) Playstation store (PS4 PS3 PSVITA PSP) updates Every tuesday at the same time (Steam as well) Xbox market (XBOX one XBOX 360 WINDOWS) updates every Wednesday, Same times. All cause of CALIFORNIA
If you live in new york or east cost like florida, is 12 PM noon. Three hour time difference between the regions. Give it a few minutes to update, like 5 minutes.