The way it's technically supposed to be used it to have your enctitlekey.bin to download the games you already have. (Although virtually nobody uses it that way.)Does the regular eshop have custom music? Theming? Download apps from Nintendo's servers without paying a cent? No. But guess what? This does.
I think when they mean clone, they mean an alternative, or else freeShop would be very different.




or brewman).



