I was talking to a friend at work today about some of the chinese gaming emulator handhelds which are floating around and my friend brought this one to me attention: The Gamegadget. From what I have been able to find, it appears to be made by a UK based company called Blaze Interactive. Now this seems very similar to the Dingoo/GP2X consoles but it has an interesting feature which I don't think has been done before, and that is a built in game store much like the iTunes store or Android market. Now it mentions on the site that this store/market is called 'games™. The only games it advertises on the website are old Sega Genesis/Megadrive games. This makes me wonder if they actually obtained the rights to sell these roms.. and whether it will support anything other than old Sega games like the SNES. Is this going to be the iPod killer like it states on the website? (Now why it would kill the iPod i don't know seeing as it is a different platform...) And more importantly, is this going to be a legal way to obtain rom images when you can't obtain the original cart/disk? The idea seems quite interesting really.. but when there are already other alternatives floating around (and lots of ways for those evil pirates to get free games!) will this be a practical & popular alternative? For those who are wondering what it packs under its hood.. For £99.99 (Approximately $158 US) it seems like a hard sell, especially when you need to pay for extra games and it is unknown whether the library will expand in the future. But I am sure someone out there will be interested in this device and want to know more. Seeing as it is made by a UK based company, I doubt it is nearly as illegal as it's Chinese cousins, so it might be able to obtain some mainstream popularity amongst Sega enthusiasts. Edit: Cleaned up some text and added a picture.