Ughhhhhh It shouldn't be called macworld, it should be called "The Consumer Whores throw money at Mr. Jobs Expo"
The thin air's only function is to attract those people who- are listening to a 400 dollar ipod, while carrying a 2500 power book, while wearing an apple tshirt, while playing with their iPhone, on their way to go home to subsribe to iTunes movie download service- and get them to drop another couple grand right into Mr. Jobs' pockets.
Mac fanatics are the most elitist consumer whores ever.
(Note if you use your mac for the following, photo editing, movie making, graphical design, music making etc....you are exempt from above statement, unless you own all of the stuff previously mentioned.)
I will admit I own an ipod. I resisted for nearly 5 years, but I caved and bought a used newer generation ipod shuffle, I will also admit macs have some good features....force quit is amazing. 95% of what apple makes are directed at the consumer whore market, the kind of people who buy the newest and latest, just so they can show it off to people and say they have the newest and latest.