a writer on comics, who has been reliable in the past, has been told by two of his sources that Nintendo knows about the direct and 5.0.0 rumors. They (nintendo) have been slipping small leaks ever since, are having a nice laugh and enjoying the free hype and craziness of thier fans.
If his sources are correct, then I assume Nintendo is delaying officially announcing a direct and a press release to drive up hype a while longer...why? Because that's what I would. Free advisting and pr by crazied fans who only know partial truthes?, why not! They just need to be careful not to let it drag too long or else they may angry thier projected user base