As far as I can tell, it's another shoddy attempt by the Chinese dudes who break so many laws that don't exist over there so that they can make a quick buck.
I wouldn't trust them right off the bat. Let a whole lot of suckers take the bait and test the waters first before even considering it.
Personally, I'd stick to something that's well-known, like the Acekard or the original CycloDS, or even a Supercard DSTWO or something. I just have an R4 Ultra SDHC, the Acekard clone, and that thing is bad enough in quality (although software-wise, it works well).