Title says much but as a background I am old and so are most of my friends and siblings. We have learned to share controllers in single player and whatnot since before I was born. Recently I borrowed my brother's PS4 while he was on holiday for a few months, played ranked a lot. Only thing he asked when he got back was did you unlock some cool stuff (and yeah I have a 40x scope for a pistol on battlefield 4 which is endlessly amusing to me). However with the rise of ranked online games and unlocks and whatnot absolutely nothing has changed for me and those I know -- pass the controller each life, game, or when you get bored or frustrated is the order of the day. I have spoke to some others which seemed aghast at such behaviour. Now we have this thread so others might share thoughts on the matter.