My friend got the Bose quiet comfort 2, and I used it for about 10 minutes. I cannot comment on how overrated Bose was.
bose stands for "buy other sound equipment."
It DID sound a little better than my fully burnt in Koss porta pro, but the price difference between them IS 200 bucks. I can't understand why people like them so much. Their products are somewhat decent, but about 3X the price they should REALLY be at. They claim they produce better sound by using researches, and has a slogan " Better sound through research". It's more like "Better sound through marketing research".
People think more expensive product means better product. That's not the case with Bose. The sound it produces isn't worth 200 dollars. And the noise isolating isnt as good as I had gotten from a Shure E2C. Then again, one's an IEM, and another is a headphone. Also, I'd never, EVER buy headphones from Canadian retail stores, if I were you. Usually, more expensive, and it's much cheaper to find a place that sells them online. Of course, they have taxes to pay, thus more money to pay.
Here's a thread you should probably read. It's from an Audiophile community.
http://www.head-fi.org/forums/f4/bose-respected-335825/
And that Iluv brand is almost unknown, so I don't think it's a good idea to get it. Also, bluetooth headphones aren't as good as wired ones, because they don't have wires, and a few small stuff.
Here's a good thread to look at:
http://www.head-fi.org/forums/f4/headphone...s-guide-271258/
Canadian headphones prices are overpriced.
EDIT: Must admit though, I've tried another Bose headphone awhile back. I think it was the tri-pods, or something like that. And damn, they were probably the most comfortable headphones I've ever worn. Such a waste, seeing the sound is average, and very overpriced.