You know, it amazes me that Sony's marketing department can go from producing ads like this to... well, ads like this.
I think it was a retarded advertisement. The whole teasing thing had literally NOTHING to do with the game whatsoever. Most likely, none of that will even be in cutscènes.
And to what end? A whole bunch of money spent on an expensive advertisement that does nothing for me. Maybe I'm old fashioned, but I got more interested in this game from the few ingame second flashes I've seen in other video's than from this whole shebang thing.
In a way, it's funny. When you look back at game advertisements from the nineties (check out the star fox one), you can facepalm yourself and think to yourself "what WERE they thinking back then?".
This too will age badly. In fact, I predict that in less than a year after launch of the game, people will wonder what the hell sort of strategy it was to market something without showing the freakin' product itself.