Piracy is defined as illegal duplication distribution of digital media, but is not the same as theft as theft implicates the object in question is stolen and is gone for good. Pirating digital media is making illegal copies, but the original source is still intact, but is still a crime. People still think piracy is theft, it is not.
However, piracy being a crime never stopped people before.
I download old, deprecated games that don't give companies money, or don't give money to companies that are defunct or are not available outside sources excluding VC, PSN, XBN, Steam, Origin, GOG, etc. And yet, my saying that will cause many people to throw their arms up and scream "piracy".