Nvidia reportedly halts GeForce RTX 5090 production in favor of AI data center and professional GPUs — impending supply drought expected to drive up prices, RTX 5080 24GB rumored as new gaming flagship
No more GB202 for consumers?Nvidia has reportedly ceased selling its GB202 graphics processors for consumer-grade GeForce RTX 5090-series add-in-boards (AIBs), according to a leaked notice from an unknown factory cited by @hongxing2020, who tends to have insights into the graphics card market. Another prominent leaker @Zed__Wang confirmed the report and said that from now on the GB202 silicon will be exclusively used on data center and professional graphics cards.
"According to a notification from the factory, Nvidia will no longer manufacture any RTX 5090 models, including the D variants," a message cited by @hongxing2020 reads. "Going forward, the highest-end GeForce graphics card will be the RTX 5080 24GB, while the RTX 5080 16GB version will be discontinued. Please spread the word."
This is, of course, an unverified claim and not an official Nvidia announcement. We asked Nvidia for a comment, though the company has yet to respond. Typically, Nvidia does not comment on rumors.
While the information is strictly unofficial for now, the alleged decision would make considerable economic sense for Nvidia, as the company can sell GB202 processors on data center and professional graphics cards that cost substantially more than the GeForce RTX 5090. In fact, Nvidia's recently introduced RTX Pro 5500 features the same number of CUDA cores — 21,760 — as the GeForce RTX 5090, but comes with 84GB of GDDR7 memory instead of 32GB and targets considerably more lucrative professional visualization (ProViz) and AI applications. Meanwhile, the fully-fledged RTX 6000 Pro with 24,064 CUDA cores and 96 GB of memory can easily sell for $15,000.
By discontinuing GB202-based GeForce products, Nvidia could prevent its relatively inexpensive consumer graphics cards from competing with its own professional accelerators in the lucrative AI sector. Essentially, the company is redirecting its limited semiconductor manufacturing allocation toward higher-margin products without necessarily sacrificing its position in the gaming market, as neither the GeForce RTX 5080 nor RTX 5090 have direct rivals.
Expect even USED prices for 5090s to go nuts in the coming year.
