Not dissimilar to the AU$50 people were charging to mod a NES and SNES mini? It's a 10 minute job... People still pay!
softmodding the snes mini is actually a cakewalk if you stick to the basics like just adding a few snes games..paying that amount is a waste unless you don't have a working computer. However, hardmodding is different. I have zero skills because i'm rich and haven't touched a soldering iron all my life. I'm being sarcastic. But still, my point is that not everyone is willing to open up their console and tinker with it. It is afterall a very expensive device and you need tiny soldering skills.