i picked up this keychain the other day for $5. it's made by bioworld and copyrighted 2010. the company makes a bunch of other nintendo themed keychains, but i'm a retro gamer and this one caught my eye.
the keychain is a thick bendable rubber. everything on the keychain is raised giving the keychain a real original nintendo gamepad feel. my only complaint is that the metal chain loops through a rubber bit slapped onto the side of the controller. this part is most likely going to be the failure point, but then again it only cost 5 bucks!
the companies other keychains and they are all the same high quality. a quick google search will let anyone see their other products.
the very first thing i did with this keychain after pulling out of the package was the konami code!
-another world