Sony Shares Tumble to 31 Year Low Amid Record Losses - BBC

Discussion in 'User Submitted News' started by HamburgerBandit, May 12, 2012.

May 12, 2012
    • Newcomer

    HamburgerBandit New Member

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    More news at the source

    http://www.bbc.co.uk...siness-18030939

    So more bad news but this time with a silver lining. The company expects to return to profitablity this year after 4 long years of financial losses.

    Everything rests on the sales of the PS3 and the Vita.


    • Member

    Flame Me > You

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    If you think vita is going to save the sales of sony





    [IMG]
    • Newcomer

    HamburgerBandit New Member

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    I love that ski instructor.

    But seriously E3 is just a few weeks away. Lets see what happens.
    • Reporter

    FAST6191 Techromancer

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    Bugger I was doing nothing much for part of the earning statement day and I could have shorted them but didn't think to do so and just commented in the thread instead. Oh well guess it means I am not quite middle aged yet.
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    GreatZimkogway Touhou Fanatic

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    Anything short of a massive price drop is not going to help the Vita. It's simply not worth the money. All 3 current gen consoles are cheaper than it, as well as every worthwhile portable.
    • Banned

    Fibrizo Not Valwin

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    I think this must also be part of some news that were around the net about the vita been outsold on the west by the DS and I think I also hear that Nintendo is now worth more that Sony.
    • Reporter

    Foxi4 ...

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    Except the Vita can't get any cheaper while remaining profitable at the same time - those quad core cpu's and gpu's cost quite a bit and considering the specs, the hardware is actually cheap.

    Compare it to smartphones similar spec-wise - the Vita is half the price in comparison. Don't expect a massive price cut at least in a year's time, the chips have to get cheaper for the end product to do the same, and Sony factories were not the only ones that were hit by floods.

    It's well-worth the money, it just hit the market though and requires software to back it up. Since that's on its way, I'd say that it won't be the underdog for long.
    • Banned

    Rasas Banned!

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    It might be half the price but I get more options with a smartphone compared to the Vita. Honestly if they made the Vita more like a smartphone like they did with the PS3 as a media center I would of bought one already and yes I know they added skype support.
    • Banned

    Fibrizo Not Valwin

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    Nintendo isn't even Sony's biggest competition. Panasonic, Samsung, Apple, LG, hell even fucking SHARP is just raping them in the electronics division, from televisions to music players, from headphones to cell phones.
    5 people like this.
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    GreatZimkogway Touhou Fanatic

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    Well, it's the same thing that happened with the PS3. Only in this case, the differences between a consolecomputer and portable are different. Portable technology, like phones and stuff, simply are not ready for this, mostly gaming portables. Software may give it a push, but because of the lack of any real software backing it up, I think it may just go the way of the Dreamcast and die. It doesn't have nearly enough to make it worth it.

    Not to mention that, for the price, you can get something that can do so much more than it. $250-$300? I can get an ASUS Transformer for that, and have a fully-featured, fully-functional, non-locked tablet.

    The only reason the 3DS starting price was at all justifiable was that it had the DS library to back it up. And even then, it still took a massive price drop before it picked up its steam. That's why I think that the Vita's just going to flouder around until it's price becomes justifiable.

    EDIT: No price drop = no real profits. Price drop = still no profits. I think they're fucked. I could be wrong. I would hope so.
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    brandonspikes King Erazer

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    The problem with Sony right now is that they charge way too much for their products.

    For example, an amazing 600 dollar Panasonic HDTV will cost about half the price of a Sony TV with the same specs.
    • Banned

    Fibrizo Not Valwin

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    I think Sony even just released some headphones that sell for over $800. No one's going to fucking buy them because it's too ridiculous of a price, regardless of how good they are. Sony just doesn't get it.
    2 people like this.
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    gamefan5 Kid Icarus Uprising connoiseur

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    I'm pretty sure Sony has a few tricks up it's sleeve so I wouldn't count them out just yet.
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    brandonspikes King Erazer

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    Like good games? I'm waiting..
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    Crimsonclaw111 New Member

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    Even with a few tricks up their sleeve they can't possible save every division at once.
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    BloodyFlame New Member

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    Only thing that can save them now are people to hack the Vita and get some homebrew on that thing.
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    Ron It Begins

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    Ironic eh?
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    ferofax End of the World

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    If Sony and Ericsson's partnership didn't end so soon, they might have been able to make the Vita as a full-fledged gaming smartphone, kinda like how the Xperia Play does for the PSP. that would have been so much win, a smart phone with actual game buttons and dual analogs with monster specs.

    also, they should start bundling their TVs with PS3s (or the other way around). this should help their ridiculously expensive TVs into actually churning out some sales. hell, they should release a TV with BUILT-IN PS2/PS3 capabilities. no other company has done that, nor thought of it. only Sony is currently in a position to actually try something crazy like that, and crazy might just be what they need. that could be their new Walkman. sure, it'd be expensive, but hey, built-in PS3? so much win.
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    BloodyFlame New Member

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    Yep, after suing a hacker partially responsible for jailbreaking the PS3, they now have to rely on hackers.
    1 people like this.
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    gamefan5 Kid Icarus Uprising connoiseur

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    And where did I say that they can? I never said that they wouuld bounce quickly. Hell I know their financial losses are really bad.

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