You've summoned me thus I shall reply
The "done it wrong" part was from my source who gave me the keystring. But yes: there would have been a way easier way to destroy the NAND with one single operation.
All MMC and SD devices have a write once bit (once set it can't be reset) that toggles read only mode, which would have turned the affected 3DS main boards into modern art.
But as long as one doesn't write to a specific register it's nearly impossible (ballpark estimation: same chance as getting struck by a meteorite the exact second you won the jackpot at 10 slot machines at the same time) to happen on accident (checksums are great).
Would be easy to write homebrew malware that does it on purpose though, and GW would have been able to go this route if they'd wanted (they clearly have read the MMC spec), but luckily they didn't.
Think I know what I'll be doing when the next super hyped game gets announced...
tl;dr: possible to get irrecoverable brick via software on 3DS, luckily GW weren't dicks of that magnitude.