Around here that sort of thing isn't a problem since your phone bill is clearly divided into two sections - the subscription charges and the phone payment charges. Not exactly an equivalent situation, I'd sooner compare it to a country club. If you're a member of a country club, you eat complimentary sandwiches. The membership costs you money, the sandwiches are complimentary. The end result is that you pay, but you don't pay for the sandwiches - you pay a membership fee.Nobody forces you to go online after you've downloaded the monthly games, either
It's like believing mobile phone companies when they say the phone you get with a two year subscription is "free". It's really not.