That's not how it works... In theory yes but how do you actually get every steam user to just ignore games - this includes physical and 3rd party digital stores that sell games activating on steam as valve gets percent from those too? In those countries it literally means that if they sell games as same price as they do here they wouldn't sell one single copy! Here something like COD:Ghosts is 60€ and it was steams top seller for awhile.
We have been lucky that valve only recently took actions. Region locking is dumb but if people are taking advantage of it then of course valve should take action. Getting game as gift from friend or buying game while on vacation is fair, mass buying game copies and trading them for virtual goods or even real money is not that fair. Question is how do they distinguish between which is which unless breaking user privacy or worse?
I'm glad there still are other stores like GOG. Steam has done surprisingly well keeping users satisfied but it's still almost monopoly when it comes to PC games and monopoly is never good *goughmicrosoftgough*. I kind of hope that origin would keep up but they had really REALLY bad start and haven't improved much at all where valve is already also dominating linux and making "console". Steam is just so convinient to use and especially now they added big picture it's super easy to plug HDMI and play from sofa and the trading cards...