That's exactly what I'm thinking now, but I still voted on 'Yes'.... Didn't read your post before that, but you're right. The name is just too old/dated, doesn't have enough selling power left in it.I think it's been too long for the "Game Boy" line to have the same sales power that it once did. To many, reusing it might seem like a "step back", and considering how mutlimedia functions are becoming increasingly important for gaming devices, they probably aren't going to go use a title that seems to denote gaming as its only function.
It's sad, sure, but that's how marketing goes.