The wildly acclaimed documentary on virtual worlds is finally coming to theaters (NYC, LA, Austin, Boston) in mid-August, and DVD on August 25th. It premiered Second Skin opening night of SXSW last year, and has had tons of press- and now an official release! http://www.secondskinfilm.com/ http://current.com/items/89112177_second-skin.htm SECOND SKIN INFILTRATES THE GAMING VIRTUAL WORLD The highly acclaimed Massively Multiplayer Online documentary comes to DVD August 25, 2009. LOS ANGELES– June 30, 2009 – Liberation Entertainment, Inc. and Pure West bring the first feature length documentary about virtual worlds and the gamers who live in them, Second Skin, to DVD August 25. - Second Skin takes an intimate look at the people whose lives have been transformed by virtual worlds in online games such as World of Warcraft, Everquest and Second Life. The documentary follows a group of online gamers whose lives are intensely woven together inside and outside the virtual worlds, a couple whose lives have changed since meeting online, an avid player whose life spins out of control due to his addiction to playing MMOs, as well as disabled players who have been given a voice and mobility in the virtual world. The film also goes into the controversial world of Chinese gold farming and presents astonishing facts about online gaming. The DVD will be released after a limited theatrical run in select cities. The film first premiered on the opening night of South by Southwest 2008 to sold-out crowds and overwhelmingly enthusiastic reviews. It continued to be celebrated by fans and media throughout the 2008 Festival season. "I am unbelievably excited about the release of Second Skin," said Juan Carlos Pineiro Escoriaza, CEO, Pure West and director of Second Skin. "The response from audiences at South By Southwest and film festivals across the globe has been absolutely overwhelming. I'm in awe that we've come this far and are finally at the precipice of its theatrical and DVD debut." About Liberation Entertainment: Based in Los Angeles, Liberation Entertainment, Inc. is a leading independent global distributor of visual content. Launched in 2006 by influential media entrepreneur Jay Boberg with the financial backing of media and communications private-equity firm Clarity Partners LP, Liberation Entertainment owns the rights to a wide variety of premium audio-visual content, including independent and feature films, classic television, CGI animation, music and lifestyle programming. With unmatched expertise at worldwide television sales and domestic & international DVD distribution, Liberation Entertainment will continue to grow as a compelling force in the global entertainment market. About Pure West: Pure West is a media production company that produces film, web and marketing products for people and companies. Pure West creates content and viral marketing campaigns around that content. They are currently adapting the best-selling novel 6 Sick Hipsters for the screen. Pure West’s clients include Big Spaceship, Vice Magazine, VBS TV, Shorefire Media, Perkins Eastman, Excedrin, Barneys New York, The Veterans Corporation, and some of the best and brightest start-ups in Silicon Valley.